Thought Leader Thursday Season Finale! “Making the Difficult Choices” with Hoa Aldous

Here is a short promo video about our guest speaker Hoa Aldous

Join us this Thursday at 1 PM EST for our TLT Season Finale! “Making the Difficult Choices”

Our guest Hoa Aldous has led a very interesting life. Take a look at our promo video and for a preview of what host Thomas Aldous and guest Hoa Aldous will be discussing.

Register at

“Thought Leader Thursday” Recorded Videos and Registration Links For May And June Sessions

Here is an easy access list to all Free recorded videos of our “Thought Leader Thursday” Webinars held by The Content Era. Hosted by Tom Aldous. We have also included links to TLT Webinars scheduled for the remainder of June.


Thought Leader Thursday – June
June 16th 1PM EST Neil Perlin Presenting – “How Mobile Will Affect Tech Comm”
June 23rd 1PM EST Scott Abel Presenting – “Cognitive Computing”
June 30th 1PM EST Noz Urbina Presenting – “Journey-Mapping for Personalization Across Multiple Channels “
Thought Leader Thursday – Recordings
Air Date – June 9th 1PM EST Jang Graat Presenting – “Content is Dead – Long Live Content”
Air Date – June 2nd 1PM EST Dustin Vaughn Presenting – “Modernizing Documentation Through Rich Media: Is It Too Late?”
Air Date – May 26th 1PM EST Alex Masycheff Presenting – “DITA For All”
Air Date – May 19th 1PM EST Joe Gollner Presenting – “Content 4.0″
Air Date – May 12th 1PM EST George Bina Presenting – “Web Based Authoring: The Way of the Future”
Air Date – May 5th 1PM EST Kit Brown-Hoekstra Presenting – “Communication Catalysts – Changing The World by Doing Our Jobs”

Advanced Content Assembly from DITAToo “Virtual Drive”

Press Contact:
Tiffany Aldous
FOR RELEASE June 8 th , 2016:
Arcadia, FL – June 8 th , 2016 – Intuillion, the makers of DITAToo, have created a major advancement in the way content is managed and assembled with the addition of the “Virtual Drive” feature to the already loaded DITAToo CCMS. “It’s not always about DITA.”
DITAToo has been a quiet contender in the DITA CCMS market for close to 5 years now but by increasing ease of use, adding relevant modules and entering into strategic partnerships, their reputation as a must have product for the DITA community is growing rapidly. One thing that the folks at DITAToo have always understood, however, is that it’s not always about DITA. There’s a large number of content contributors outside of the Tech Comm space that don’t have a desire to move to DITA or just don’t know how so that’s why it is important to have a centralized repository that accepts all types of content.
Virtual Drive is the future of content assembly. It is easy to use and by changing the way companies can assemble their content, they can increase the reach of the DITAToo CCMS. You can now use Virtual Drive to incorporate ANY content into a publication. Word, unstructured FM, XML DITA, it doesn’t make a difference. Virtual Drive allows companies to continue to publish during the DITA migration process. In the past, you would have to wait to publish until it is all converted, halting publishing by up to 6 months in some cases. Now, you can incorporate any content that hasn’t been migrated to DITA yet while you migrate the rest and still publish to the web, product docs, marketing collateral etc. This will give departments like Marketing and Sales access to DITAToo by allowing them to check content in and out in a way they can understand. Since most Marketing content is usually in an unstructured format, they can now utilize DITAToo features and modules on the unstructured content just like DITA. With the addition of Virtual Drive, DITAToo is now a truly collaborative content platform.
Alex Masycheff – CEO, Intuillion Ltd.
Virtual Drive is available to anyone participating in the DITAToo 60-days free promo. New customers or anyone trying out DITAToo will have the opportunity to utilize Virtual Drive and experience why day in and day out, DITAToo becomes the right choice for content management.
Don’t forget about DITAToo’s 60-day free trial promotion going on right now. Go to to sign up!

Robots and Artificial Intelligence


It does not take too much imagination to visualize the world in the near future where Robots and Artificial Intelligence replace most positions within our society. The Swiss just voted down a “Basic Salary” for all its citizens. The thought was that if Robots and Artificial Intelligent Entities are going to replace human beings, Governments have the obligation to redistribute some of the Corporation’s wealth that benefit from this Mega Trend back to it’s Citizens. Due to its wealth, if Switzerland was an island, the experiment could have worked. Swiss borders are not closed but are open within the European Economic Union. Until all of the European Union Countries adopt a similar strategy making unwanted migration a non-issue, the time will not be right for the “Basic Salary” concept.

Although we always need to prepare for the future, we very much have to live in the present. The jobs shift cannot be stopped but what we can do is make ourselves more valuable within our corporations while the transition is happening. We need to ensure that we are one of the last people out the door.

Let’s look at how corporations assign value to individuals. Boards Of Directors provide goals to their CEOs. Depending on the industry, those goals could be revenue growth, profitability, market share, brand strength to name a few. Most corporations are built like a pyramid organizationally. These goals parse down to individuals that report directly to the CEO. Marketing may be charged with future revenue growth and brand strength. Sales with current revenue, Engineering with new product development and so on. The Executive Team that reports directly to the CEOs parses their goals to their direct reports and so on until it rolls down to where you are in the organization. Once you understand what’s required and what’s needed by your superiors, you can now align yourself towards those goals.

I’ve had the opportunity to lead organizations and to report to CEOs. The most frustrating thing that I had to deal with was the disconnect between the people who reported to me and their alignment to our goals. I have written them down. I have spoken to them verbally. I have tried to be creative in getting the people to understand and align. Most of the time I am successful, but sometimes I am not. The people that can’t or won’t align are the ones that get replaced.

Should we resist change or should we embrace it as an opportunity? In most cases resistance means job loss.

As the adoption of robots and artificial intelligence begin to replace our jobs. It is more important than ever to understand how we can perform our jobs in a way that aligns with our Corporate goals.

“Thought Leader Thursday’s” Webinar June Schedule

This month we will be covering a wide range of topics which affect your business in many ways. Our goal is to keep you questioning the assumptions. We want to hear your feedback. Do you have a suggestion?  Are there any topics you want to hear more about? Do you have a concept you’d like to share with our audience?

Send us your comments or your proposals. Email me at

June 2016 Schedule

June 2nd @1pm EDT - Dustin Vaughn, Solutions Consulting Manager, Adobe

 Topic: Modernizing Documentation Through Rich Media: Is It Too Late?


June 9th @1pm EDT - Jang Graat, Chief Technologist, The Content Era LLC.

 Topic: “Content is Dead – Long Live Content!”


June 16th @1pm EDT - Neil Perlin, President, Hyper/Word Services

Topic: “How Mobile Will Affect Tech Comm”


June 23rd @1pm EDT - Scott Abel,  Content Strategist and Intelligent Content Evangelist, The Content Wrangler

 Topic: “Cognitive Computing”


June 30th @1pm EDT - Noz Urbina, Founder, Urbina Consulting

 Topic: “Journey-Mapping for Personalization Across Multiple Channels”


Find a full list of The Content Era’s events including all TLT recordings

Reminder: All of our Thought Leader Thursday sessions and recording are free. Let your friends and co-workers know.

Thought Leader Thursday Free Webinar – Changing the World by Doing Our Jobs

Register here

This week's topic: "Communication Catalysts: Changing the World by Doing Our Jobs" The Content Era’s “Thought Leader Thursday” hosted by Founder and CEO, Tom Aldous, brings up intriguing, concepts with industry’s top Thought Leaders to keep you questioning the assumptions. Tune in Thursdays at 1PM EST as Tom picks the brains of some of the brightest minds we’ve come across. For the kick off to our very first “Thought Leader Thursday” webinar, hear what Tom Aldous and Industry’s Thought Leader, Kit Brown-Hoekstra have to say about how technical communicators can act as catalysts for postive change in the world, just by doing their jobs. Technical Communicators touch basically every product, process, and service on this planet. Without them production, sales, revenue etc. would come to a screeching halt. However, since it’s part of company’s infrastructure technical communicators may not get the credit they deserve. Come along as Tom and Kit delve into their thoughts on what kinds of change technical communicators can provoke and how.

Using Tags as Lightweight Metadata in DITAToo DITA CMS

Having your content stored in a central repository is good as long as you can find what you need quickly and easily.

There’re a number of approaches to organizing content for easy retrieval. One of them is using metadata. Some organizations may have complicated taxonomies with multiple levels. While there is no question that supporting these complex metadata is important, in many cases, you may need something easier to use and maintain.

You can think of tags as lightweight metadata. Tag is a short descriptive label that you assign to a file (whatever it is – a DITA topic, map, image, or any other non-DITA file). A tag can represent whatever you want it to represent: product line, product model, release, information type, subject, you name it. Once files are tagged, you can search and filter by tags.

We’ve recorded this short video to show you how you can use tags to organize content stored in the DITAToo DITA CMS repository.

(YouTube Video): 

Single Source All Your Content

The authoring, editing and publishing workflow does not have to be disrupted.

In the Technical Communication (TechComm) Industry, we have been promoting single sourcing your content workflow for a while now. What we mean by single sourcing is that source content should be authored and edited in one universal format that eventually gets published in its various output formats like HTML5, PDF, ePub, Mobile Applications, etc. You should never edit the published content directly. If a change is required to the published content, the source should be updated and republished.

This sounds good in principle, but sometimes you need variations of the same content for different publication types. The best way to handle that is by using XML with metadata for conditional publish, managed in a Component Content Management System (CCMS) with Release management and Workflow capabilities. All XML structures are not the same, so which one should you standardize your organization’s content on? Standardize is the key. Using the popular XML Standard that is built from its foundation for content reuse and customization is the right step. That XML Standard is DITA.

If you buy off on this logic, you should have a few open questions.
Can more than Technical Communication Content be single sourced? How about Market and Sales Content?

How do we convert our existing content to the DITA XML Standard without disrupting our current authoring and publishing cycle? Without TechComm, Marketing and Sales Content most products can not be sold.

I heard Component Content Management Systems (CCMS) are very expensive. How do I create an ROI case for purchase? Worse yet, what if we simply do not have the budget for an expensive CCMS? Does that stop us from being able to Single Source our content in the DITA Format? The short answer is that there is a DITA CCMS vendor that is disrupting the current market. Their CCMS costs less than $1,000 for the server license and one user license. Now you can afford to pilot an XML DITA implementation. Prove out the Return Of Investment with real data. The low Total Cost Of Ownership also makes reaching the ROI numbers your Senior Managers require easier. That CCMS is DITAToo HTTP:\\ Full disclosure I am an equity partner in the firm the owns DITAToo.

When it comes to … can DITA XML content being used to create Marketing Content? Visit my Companies Website at The complete website is published from DITA topics tied together by a master DITAMAP.

If you are interested in discussing anything about this, please feel free to reach out to me at

By Tom Aldous

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