Why I Decided To Buy My Porsche, So Many Years Ago

My wife gave me the green light so many years ago to go ahead and buy any sports car I liked. By that time our Adobe Business Partner Company was well established. It was a surprise and a dream come true. What a father’s day gift!

I started my search looking at all available sports cars at the time. I did not want to make the wrong decision. I knew that I would be keeping this car for a while.

My decision was made easier right away. When I went to various car dealers, most sales people compared their models to a “Porsche”. It’s “just like” a Porsche was a well used phase. I thought; why not buy the real thing, so I did.

Fast forward and I see the same thing happening with RoboHelp and FrameMaker. I see email blasts, E-Seminars and Tradeshow presentations by companies in our segment all comparing themselves or features to “just like” RoboHelp or FrameMaker.

Why not just buy the real thing. The good news is, at least FrameMaker and RoboHelp does not cost you a premium to have the best.

http://www.adobe.com/products/technicalcommunicationsuite.html

How To Convert An Unstructured Book To XML

Last year before I started with Adobe, I did two E-Seminars with RJ when he was the Technical Communication Suite Senior Product Evangelist. In both of the E-Seminar’s, I kicked off the presentation with a demo on how to convert an Unstructured Document / Book To XML. Below are links to the two recorded E-Seminars.

How To Convert An Unstructured Document To DITA XML – Part 1 Click Here

How To Convert An Unstructured Book To DITA XML Structured Book – Part 2 Click Here

Working With The Best

When I first started with Adobe Systems, Inc. I wondered if I would be able to adjust to the “Big Company”. For most of my career I worked for myself. I wondered what it was going to be like to be a member of the Adobe Team.

After one quarter with Adobe Systems, Inc., I have to say that it’s an absolute pleasure working with such a dedicated group of individuals. I know what it’s like to be an Adobe Business Partner and wonder, do “they” know what the “real world” is like? I can tell you, that every member of the Adobe Technical Communication Suite team is singularly focused on the customer experience present and future.

It maybe FrameMaker’s 25th and RoboHelp’s 20th Anniversaries, but these products are on the cutting edge of technology. The way that happened is through team work with our customers, partners and internal team members.

Adobe Technical Communication Suite Franchise’s future is bright and I’m so glad to be part of it!

Adobe RoboHelp 9 – A Real XML / XHTML Editor (Part 2)

I believe I need to add a little context to my last blog about Adobe RoboHelp 9 – A real XML  XHTML Editor.

Old perceptions die hard. Before Adobe acquired RoboHelp, earlier versions of its source code used a lot of proprietary tags such as the notorious kadov tags. Because of this, even today, people who don’t know better will mistakenly assume that RoboHelp has not changed.

That was then. This is now! The good news is that Adobe has leveraged its leadership and engineering knowhow in XML and DITA tools with Adobe FrameMaker to reshape RoboHelp’s source code editor so that is squeaky clean in terms of following the XML and XHTML standards.

OK, fine. So what does that do for you as an author? Well, authors often have multiple tools that we work with. Because XML must be “well formed,” only a strict implementation will allow you to open the same file in any XML Editor.

So to prove the point, I’ve set up a scenario:
Let’s say that one author is using RoboHelp and a colleague wants to use FrameMaker to edit the file. An author in another office uses Altova XML Spy and yet another uses Notepad in their workflows. The accompanying YouTube video shows how to “roundtrip” RoboHelp’s XHTML source file into FrameMaker and back to RoboHelp and then from RoboHelp to XML Spy and even Notepad. In each case, the integrity of the XML “under the hood” is retained because RoboHelp created correctly in the first place.

Here is the YouTube video. I have added Intro Slides – http://www.youtube.com/watch?v=cOkRZfAzYvg

Here is the FrameMaker files I mentioned in the video http://www.aldousxml.com/Adobe/ROBOHELPXML/FrameMakerXHTML.zip

Adobe RoboHelp 9 – A Real XML / XHTML Editor

I have remained silent long enough.

Just because someone or Company makes a claim, it does not make it true. It has been said that RoboHelp 9 is not “a real XML editor”. I am a prove it type of person. Let’s look under the hood. I have created a video to prove that RoboHelp 9 is a “Real XHTML / XML Editor”. Watch it and enjoy. Spread the word.

Question everything that is being said and say prove it! If they lied about this, what else are they lying about?

Here is the YouTube video – http://www.youtube.com/watch?v=cOkRZfAzYvg

Here is the FrameMaker files I mentioned in the video http://www.aldousxml.com/Adobe/ROBOHELPXML/FrameMakerXHTML.zip

June and July’s Free Adobe Tech Comm Suite E-Seminar Series

June / July is an exciting month for Adobe’s Free Technical Communication Suite 3, FrameMaker 10 and RoboHelp 9 E-Seminars. Below is a list of 6E-Seminars presented in a series, but can also be seen separately. I highly encourage you to sign up for each event.

Keeping up with what’s new in Tech Comm has never been so easy! 

eSeminar 1:

PRODUCT: Adobe RoboHelp 9

TITLE: With Adobe RoboHelp 9, you know how easy it is to create EPUB files for smartphones, eBook readers, tablets, PDF, Adobe AIR and other Help applications. Now see how easy it is to create a RoboHelp project from start to finish.

DESCRIPTION: Join Tom Aldous, Adobe Product Evangelist, for an interactive eSeminar, where Tom will demonstrate how easy it is to work with RoboHelp 9 to create your Help content for various applications. Tom will start with a new project from scratch, and build everything needed to generate EPUB, PDF, Adobe AIR, WebHelp and more output formats. It’s faster and easier than you think!

DATE: 2nd June, 2010 (Thursday)

TIME: 10.00 am PST

REGISTRATION PAGE URL: http://www.adobe.com/cfusion/event/index.cfm?event=detail&id=1774156&loc=en_us

eSeminar 2:

PRODUCT: Adobe Technical Communication Suite 3

TITLE: That Adobe Technical Communications Suite 3 is great “value for money” is common knowledge. But do you know how the seamless integration between the best-in-class components in the suite (especially Adobe FrameMaker 10, Adobe RoboHelp 9 and Adobe Acrobat X Pro) can streamline your technical communication workflows and boost productivity?

DESCRIPTION: Join Tom Aldous, Adobe Product Evangelist, for an interactive eSeminar, where Tom will demonstrate how to leverage your existing content using Adobe Technical Communication Suite 3 to produce gorgeous outputs, including EPUB files for your mobile devices (smartphones, eBook readers, tablets). For those of you authoring DITA XML content, see how you can publish directly from FrameMaker and create all the RoboHelp content for various applications, with a couple of clicks of a mouse.

DATE: 7th June, 2010 (Tuesday)

TIME: 10.00 am PST

REGISTRATION PAGE URL: http://www.adobe.com/cfusion/event/index.cfm?event=detail&id=1774160&loc=en_us

eSeminar 3:

TITLE: Essentials of Topic-Based Authoring

DESCRIPTION: Topic-based authoring is a technique for writing content as discrete, stand-alone pieces (“topics”) that can be combined and reused in different ways. Using a topic-based approach can improve consistency and usability of information, and can make it easier to reuse topics in different contexts. It can also simplify maintenance, speed up the review process, and facilitate shared authoring. You don’t have to use DITA or any other structured technology to get benefits from using a topic-based approach.

Join Tom Aldous, Adobe Product Evangelist, and Linda Urban (www.urbancreations.com), Adobe Partner and a leading industry expert, for an interactive session, where they review the essentials of topic-based authoring, and learn how to get started with developing a topic-based information model that fits your content.

About our expert, Linda Urban: Linda Urban has more than 25 years of experience in designing and developing technical information and instruction. A consultant, she is available to work on projects, and to work with writers and teams to improve the quality of their documentation and training content, focusing on both usefulness and usability.

Linda’s popular workshop, “Topic-Based Authoring: Getting Your Feet Wet”, has been highly praised by both private clients and participants at conferences and workshops in the US, UK, and France. Linda’s company is Linda Urban Communications, LLC, and her website is www.urbancreations.com.

DATE: 9th June, 2011 (Thursday)

TIME: 10.00 am PST to 11.00 am PST

REGISTRATION PAGE URL: http://www.adobe.com/cfusion/event/index.cfm?event=detail&id=1774123&loc=en_us

eSeminar 4:

PRODUCT: Adobe RoboHelp 9

TITLE: Applying Topic-Based Authoring Principles to Your Adobe RoboHelp Content

DESCRIPTION: When you develop content in Adobe RoboHelp, you are already creating modular topics. But writing content in separate topics doesn’t by itself guarantee all the benefits you can get from using a topic-based approach.

At the heart of topic-based authoring is the idea of developing an information model that includes topic types and patterns. Defining these patterns helps you develop and present information in a consistent manner, which improves the usability of your content. Once you have designed your information model, you can implement it in Adobe RoboHelp and apply it as you write.

Join Tom Aldous, Adobe Product Evangelist, and Linda Urban (www.urbancreations.com), Adobe Partner and a leading industry expert, for an interactive session, where they show how to apply topic-based concepts while using Adobe RoboHelp.

About our expert, Linda Urban: Linda Urban has more than 25 years of experience in designing and developing technical information and instruction. A consultant, she is available to work on projects, and to work with writers and teams to improve the quality of their documentation and training content, focusing on both usefulness and usability.

Linda’s popular workshop, “Topic-Based Authoring: Getting Your Feet Wet”, has been highly praised by both private clients and participants at conferences and workshops in the US, UK, and France. Linda’s company is Linda Urban Communications, LLC, and her website is www.urbancreations.com.

DATE: 30th June, 2011 (Thursday)

TIME: 10.00 am PST to 11.00 am PST

REGISTRATION PAGE URL: http://www.adobe.com/cfusion/event/index.cfm?event=detail&id=1774128&loc=en_us

eSeminar 5:

PRODUCT: Adobe FrameMaker 10

TITLE: Topic-Based Authoring in Unstructured Adobe FrameMaker

DESCRIPTION: Topic-based authoring can offer lots of benefits, from improved consistency and usability of information, to the possibility of reuse of topics in different contexts. It can also simplify maintenance, speed up the review process, and facilitate shared authoring.

You can benefit from using topic-based writing techniques even if you are writing in unstructured FrameMaker, and are used to writing linear, book-style documents. The greatest benefits come from defining a topic-based information model and applying it as you write. The key is to define the right model for your content and your users.

Join Tom Aldous, Adobe Product Evangelist, and Linda Urban (www.urbancreations.com), Adobe Partner and a leading industry expert, for an interactive session, where they review how you can leverage topic-based authoring techniques in Adobe FrameMaker.

About our expert, Linda Urban: Linda Urban has more than 25 years of experience in designing and developing technical information and instruction. A consultant, she is available to work on projects, and to work with writers and teams to improve the quality of their documentation and training content, focusing on both usefulness and usability.

Linda’s popular workshop, “Topic-Based Authoring: Getting Your Feet Wet”, has been highly praised by both private clients and participants at conferences and workshops in the US, UK, and France. Linda’s company is Linda Urban Communications, LLC, and her website is www.urbancreations.com.

DATE: 21st July, 2011 (Thursday)

TIME: 10.00 am PST to 11.00 am PST

REGISTRATION PAGE URL: http://www.adobe.com/cfusion/event/index.cfm?event=detail&id=1774150&loc=en_us

 

eSeminar 6:

PRODUCT: Adobe Technical Communication Suite 3

TITLE: Producing Accessible and Usable Documentation with the Adobe Technical Communication Suite

DESCRIPTION: Producing both accessible and usable technical documentation can be a minefield. Karen Mardahl, Technical Writer at GRAS Sound & Vibration in Denmark and AccessAbility SIG Manager for the Society for Technical Communication for the past 5 years, will join Tom Aldous, Evangelist for the Adobe Technical Communication Suite, for an interview where she will discuss both why and how technical documentation can be made more accessible and usable.

DATE: 4th August, 2011 (Thursday)

TIME: 2:00 pm – 3:00 pm Europe/Edinburgh (9.00 am EST)

REGISTRATION PAGE URL: http://www.adobe.com/cfusion/event/index.cfm?event=detail&id=1775497&loc=en_us

Lower Language Translation Costs When Using FrameMaker 10 and XML

There has been a few inquiries about “How Do We Lower Our Language Translation Costs”.

When I was a consultant last year before I joined Adobe Systems, Inc. I worked on a project with Globalization Partners International (GPI) to do just that. The Client had unstructured FrameMaker content and we converted that content to DITA XML with special formating attribute Namespace for Language Difference DTP requirements. These special namespace attributes allowed the source content to remain DITA XML and still be able to roundtrip the different language versions of the content for publish using FrameMaker.

Publishing and editting with FrameMaker was the only way to do this within a reasonable budget of both time and money. FrameMaker’s edd layer is uniquely able to quickly create an attribute override WYSIWYG publishing envirnment.

Here is a link to the Whitepaper http://www.adobe.com/content/dam/Adobe/en/products/framemaker/whitepapers/adobe_fm_DITA_publishing_costs.pdf

Here is a link to an E-Seminar by Max Hoffmann, GPI (my first and only Unstructured FrameMaker teacher!) http://www.adobe.com/cfusion/event/index.cfm?event=set_registered&id=1706334&loc=en_us

It was a great project to work on with Max and Global Partners International

Free E-Seminar – how to leverage your existing content using Adobe Technical Communication Suite 3

Link To Recorded Video – https://www.adobe.com/cfusion/event/index.cfm?id=1825889&event=register_no_session&loc=en_us

That Adobe Technical Communications Suite 3 is great “value for money” is common knowledge. But do you know how the seamless integration between the best-in-class components in the suite (especially Adobe FrameMaker 10, Adobe RoboHelp 9 and Adobe Acrobat X Pro) can streamline your technical communication workflows and boost productivity?

Recorded On DATE / TIME – Tuesday, June 7, 2011

DESCRIPTION
Join Tom Aldous, Adobe Product Evangelist, for an interactive eSeminar, where Tom will demonstrate how to leverage your existing content using Adobe Technical Communication Suite 3 to produce gorgeous outputs, including EPUB files for your mobile devices (smartphones, eBook readers, tablets). For those of you authoring DITA XML content, see how you can publish directly from FrameMaker and create all the RoboHelp content for various applications, with a couple of clicks of a mouse.

What Do You Need to Participate?
Online live seminars are scheduled events simulcast over the web via Adobe Acrobat Connect Pro. You’ll need a computer with a browser, Adobe Flash player, and Internet connection. Audio is broadcast through Voice-Over IP via your computer speakers. Access details will be provided once you register.

To register you need your Adobe.com membership login and password. If you need to create a membership, or do not remember your login and password, please go to the Adobe.com membership page.

Time Zone Conversion 
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Seats are limited and eSeminars are scheduled to change without advanced notice