My wife gave me the green light so many years ago to go ahead and buy any sports car I liked. By that time our Adobe Business Partner Company was well established. It was a surprise and a dream come true. What a father’s day gift!
I started my search looking at all available sports cars at the time. I did not want to make the wrong decision. I knew that I would be keeping this car for a while.
My decision was made easier right away. When I went to various car dealers, most sales people compared their models to a “Porsche”. It’s “just like” a Porsche was a well used phase. I thought; why not buy the real thing, so I did.
Fast forward and I see the same thing happening with RoboHelp and FrameMaker. I see email blasts, E-Seminars and Tradeshow presentations by companies in our segment all comparing themselves or features to “just like” RoboHelp or FrameMaker.
Why not just buy the real thing. The good news is, at least FrameMaker and RoboHelp does not cost you a premium to have the best.