Goodbye Adobe, Hello Acrolinx!

Sometimes the best things are the least expected.

It’s with mixed emotions that I am announcing my departure from Adobe Systems, Inc. After 2 awesome years of working at Adobe, I’ve decided to move on to a new challenge. Beginning January 28th, I will take the role of Senior Vice President of Global Operations at Acrolinx. It is there that I hope to bring the same value and innovation that I provided to Adobe as Director of TechComm Business Development and Evangelism.

When Adobe approached me two years ago, I was delighted to join the team. These were the very same people I had known and worked with throughout the many years I was President of Integrated Technologies, Inc. As colleagues we’ve inevitably grown closer during my tenure, and I will certainly miss working with the Adobe TechComm Team on a daily basis. Together we’ve accomplished quite a bit in the world of technical communications over the last 2 years. I know that the Adobe TechComm team will have continued success in the years to come. There’s no doubt in my mind that Adobe’s Technical Communications division has an excellent future ahead of it; and that FrameMaker, RoboHelp and the Technical Communication Suite will continue to remain leaders in the world of technical writing and publishing. Moving forward, you should reach out to Saibal Bhattacharjee for any Adobe Tech Comm Evangelism questions and Ashish Cherian for any Adobe Tech Comm Business Development items. I do want everyone to also know that they can always reach out to me for advice and help.

Those of you that already know about and use Acrolinx will have no problem understanding why I’m undergoing this transition. Acrolinx provides content quality software that employs incredible technology that optimizes and enhances content in a multitude of languages. Their usage of linguistics tech provides users with both a better understanding of how to more effectively communicate internally within an organization, as well as with customers by way of analytics, metrics, and governance. These practices not only lead to better quality of content, but enhanced Search Engine Optimization (SEO), less waste of resources, and increased reuse of content.

After over two decades of experience with Adobe FrameMaker, Acrolinx’s deeply rooted focus on improved content matter and streamlined workflows immediately drew me to their product — and when I was offered the position, the technology and the opportunity were too good to pass up.

As SVP of Global Operations, my goal is to bring this technology to the forefront of the TechComm conversation and expand into exciting new markets. We already have quite a bit planned for the year ahead, and I can’t wait to get started. In a couple of weeks, Acrolinx and I will be at the Intelligent Content Conference in San Francisco. If you’re in the area, swing on in to check out our booth, catch some presentations and demos, or just chat. I look forward to it.

See you again soon…

Tom Aldous
Sr VP of Global Operations – Acrolinx (Let’s Connect)