Free Recorded Video – How Content Optimization Tools and Effective Quality Management Practices Can Reduce Overall Program Sustainment Costs

Recorded Video:        

Time:                 Noon EDT / 9:00am PDT
Presenter:       Kent Taylor, Co-Founder and EVP, Acrolinx

The Aerospace & Defense community has long recognized the importance of clear communication to successful operations and maintenance of complex equipment and systems, and has been an early adopter of technologies designed to improve written communication.  From task-oriented paper Tech Orders to IETMs; from typewriters to typesetters, to SGML, to S1000D, and early adoption of the ASD-STE 100 specification for Simplified Technical English.  Content optimization is the next breakthrough…

The application of proven quality management practices, driven by effective content optimization tools and meaningful metrics, can help to ensure high quality, consistent content.

And it is generally recognized that high quality, consistent task-oriented content can:

  • Improve end-user:
    • Comprehension
    • Task completion speed
    • Task completion accuracy
    • Return to service times
  • Reduce end-user:
    • Operational and maintenance errors
    • Task completion time
    • Material waste
    • Downtime

Acrolinx has been providing sophisticated Natural Language Processing technology for content optimization and quality management for more than 10 years.  With more than 20,000 users around the world, our customers in the civilian manufacturing, software, finance, and medical device sectors have proven the quality improvement and cost-reduction impact that effective content optimization processes and tools can deliver.

What Is Great Content All About?

Grab their eyeballs, then grab their hearts and minds: that’s what great content is all about. But to make your content great, how can you help your team:

• Place the right keywords in the right places so people will find it?
• Create simple, buzzword-free language that people find engaging and enjoyable?

There’s software that can help. Acrolinx’s content optimization software watches your writers while they work to guide keyword placement and improve their language.

Why do so many industry leaders use Acrolinx? Because they can:

• Improve web traffic by 30%: to improve your search rankings, you may have turned to third-party SEO (search engine optimization) firms to insert keywords in your content – leading to inevitable “SEO drift” as that content is revised and refined. Acrolinx can help your authors maintain the proper keyword placement and density.

• Reduce localization costs by 10%: your translators charge you for the back-and-forth needed to resolve questions about confusing language. Acrolinx helps you clean up your source content and reduce the burden on your translators.

• Humanize your content: by making sure it’s clear, readable, and warm.

• Ability to manage and track Content Quality via detail aggregated reports.

• An automated process to help authors write to desired “tune of voice”.

Would you be able to set aside 30 minutes so that we can show you how Acrolinx can help you meet your content goals?

If so, reach out to me at:

Acrolinx Helps HOMAG Reduce its Translation Costs


Language checks and terminology management increase content quality and save money


Denver, Colorado – July 12, 2013 – HOMAG Group, the world’s leading manufacturer of machines and equipment for the woodworking industry, has implemented Acrolinx content optimization software. HOMAG has shown that using Acrolinx improves content quality and helps them achieve drastic cost savings in translation.


Acrolinx detects inconsistencies in source content

Before Acrolinx, the departments at HOMAG did not speak a single, consistent language and often used different wording for identical concepts. These inconsistencies also led to increased translation costs. Acrolinx now helps to identify and avoid such costly language and wording variations. And with shorter source content, fewer words must be translated. While researching their options, HOMAG identified two different approaches to content optimization: language checkers based on a linguistic engine and authoring memories which reuse existing content.


“The advantage of Acrolinx is that it combines both approaches. With Acrolinx, we can check content for grammar, terminology, and style issues. Additionally, the Acrolinx Reuse feature helps authors identify similar sentences with identical meaning,” explains Martin Bussieweke, head of training and software product manager at the HOMAG subsidiary Weeke Bohrsysteme GmbH.


5,000 terms in the terminology database

From existing content like manuals and user interfaces, Acrolinx extracted the most relevant terms for HOMAG. After individual departments reviewed these terms, Acrolinx created the initial terminology database of 5,000 terms. All of these terms are now available to the authors and developers for validating new text. Before Acrolinx, both customers and internal sales entities had problems with the understandability of the content. The implementation of a consistent source language drastically reduced those issues and helped to increase the quality of the translated content.


Learn more about the Acrolinx HOMAG Case Study at


About Acrolinx

Acrolinx provides Content Quality Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, cheaper to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers. Learn more at

Recording Now Available – Free Joint Webinar By Acrolinx and Irrevo – Keeping Content Health in Check

Webinar Recording: 

Date: Wednesday, July 24th

Time: 9:00am PT / Noon ET
Cost: Free

Tom Aldous, SVP Global Operations, Acrolinx
Jason Kaufman, President and CEO, Irrevo

Is your content healthy? Being able to measure what’s working with your content, what isn’t, and how to improve it, will allow you to keep your content health in check. Find out how your team can focus on quality program roles, responsibilities, and accountabilities so workloads decrease and costs are lowered.In this Webinar, learn how to:

  • Measure the success of your content quality
  • Determine what content is valid AND valuable
  • Make sure the information in your content is correct and useful
  • Identify and track opportunities for improvement

View the webinar RECORDING to discover how to keep your content health in check!

Writing For A Global Audience

This world is getting smaller every day.

When I started my career close to 30 years ago, thinking about expanding markets and working with outside region co-workers meant different states in the United States. Regional dialects and customs were considered, but we were doing business mostly in the US using English.

The Internet has made the world a smaller place. Today I work with customers and co-workers globally. It is interesting to see the same individuals at different venues throughout the globe. Yesterday we might have met in India, today in the Bay Area, and tomorrow somewhere in Europe.

Fast communication brings our markets closer together. There could be a new product announcement in Tokyo this morning and it could be available globally within weeks. That means product documentation and websites are localized at light speed. The more markets you can localize your content for, the greater your revenue potential.

I see two ways that Enterprises are able to accomplish this. The first (old school) way is to spend tremendous amounts of resources. Just throw money and people at the problem. The smarter way is to think about globalization at the beginning of the information workflow. Not just the plumbing like XML, Publishing, and CMS deployments, but also about the actual content.

The words you choose have a tremendous impact on how fast and easy it is to globalize your content. By globalize I mean both foreign language translation and even more importantly, understandability. There are phases that we can use that make sense to us, but cannot be translated and understood. A simply example is, “We hit this one out of the park.” It can be translated, but would it mean anything sensible to a person living in Vietnam?

There are tools that can help you manage through reporting, optimize through linguistic engines, and even help with “tone of voice”.

If you are interested in a demonstration of the industry-leading tool in this area, reach out to me at:


Tom Aldous


Free Webinar – Socializing Terminology with Acrolinx

Better content for an effective corporate language


Free Registration: 

Wednesday, July 17, 2013, 3-4pm CET (9am ET)

Michael Klemme, Senior Solutions Architect, Acrolinx
Olivia Voils, Senior Development Manager, Acrolinx

Terminology is about agreeing on your wording, as well as ensuring they are consistently used for your communication purposes. Companies reach out to customers through various channels. To be easily recognizable and easily understood, it is important to speak with one corporate language. To achieve this, terminology management needs to be part of the process.

Many sources need to be considered for term identification, and many departments want to decide on consistent usage in different contexts. A process is needed to guide ongoing terminology work, from harvesting, to decision-making, to mandatory use.

During the Webinar, you will learn how to use Acrolinx to for the following steps:

  • Extract term candidates from content and other sources
  • Aggregate term suggestions
  • Discuss terminology with stakeholders
  • Publish terminology to the broader organization
  • Identify terminology candidates in new content
  • User community submits feedback on terminology

Register today to attend this webinar and learn more about Acrolinx.

Acrolinx 3.1 Introduces Website Checker for SEO

Acrolinx 3.1 release, which expands its support for SEO by analyzing websites for search engine optimization (SEO). With the new Website Checker capability, Acrolinx customers can scan their own site and their competitors’ sites to discover their keywords and find opportunities for improvement. In combination with Acrolinx’s Batch Checker, this new capability gives Acrolinx customers a comprehensive view of their web content’s findability, readability, and correctness.

Customers who are under current maintenance and have a license to Acrolinx’s SEO functionality can immediately download the 3.1 release.

About Acrolinx Acrolinx provides Content Optimization Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, cheaper to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers. Learn more at