Free Recorded Video – Measuring Webpage Outcomes, Not Inputs – and Why Content Quality Matters

Date:                Wednesday, October 2 

Recorded Video:     
Presenters:      Gerry McGovern, CEO and Founder, Customer Carewords
Andrew Bredenkamp, President and Founder, Acrolinx

If customer A spends 2 minutes on a page and customer B spends 4 minutes on a page, who was the more satisfied customer? Is it really a good thing that customers and prospects are looking at lots of pages on your website? And does the content you provide cause the reader to act?

The old web metrics are broken. In fact, they’re more than broken: they often give a false impression of your performance. High volumes of visitors, spending lots of time, looking at lots of pages could be positive – but could just as well be negative. Your content could be causing them to spend more time on a page just because you don’t have quality content and you’re not using the right language.

We must move from a model that measures inputs (content produced, page views, number of visitors, etc.) to one based on outcomes. Outcome-based metrics answer the following questions:

  1. Were customers able to find what they needed?
  2. Were prospects compelled to act?
  3. How long did it take them?

If we measure outcomes then we must manage outcomes by:

  1. Maximizing the actions you want them to take
  2. Minimizing the time it takes to act

In this free webinar, learn how you can make your web pages more successful, and how to generate the metrics you need to prove it.

Free Recorded Video – Stand Tall, Techdocs! How to Prove Great Content is Worth the Cost

Recorded Video:

Tom Magliery, XMetaL Technology Specialist, JustSystems
PG Bartlett, SVP Product Management, Acrolinx

You know the value of technical documentation. It often serves as the last resort of a frustrated customer – and the first resort of an interested prospect. Either way, your readers must be able to:

  • Find it
  • Access it on their preferred media
  • Understand it
  • Ideally: enjoy it

But do executives understand the value of techdocs? Maybe at an abstract level, but in this webinar, we’ll help you make the story concrete. You’ll learn about:

  • Three areas where techdocs have the greatest business impact
  • Five best practices of great techdoc departments
  • How XMetaL and Acrolinx can help you deliver great techdocs

Register today for this complimentary webinar and learn how you can tell your story in a more powerful and convincing way.

Register for this webinar at 10am ET / 7am PT [16-17 CET] 

Register for this webinar at 1pm ET / 10am PT [19-20 CET]

Free Recorded Video – Introduction to Acrolinx

Recorded Video:      
Time:                                       Noon ET / 9am PT
Presenter:                            Allison Hepburn, Product Evangelist, Acrolinx

In this webinar you’ll learn about Acrolinx content optimization software. We’ll demonstrate how Acrolinx improves content quality throughout your organization and how it helps you support your own content goals. Built on a powerful linguistic analytics engine, Acrolinx helps you create content that consistently uses the right words. Acrolinx will guide you to write with the style and voice that builds better relationships with your customers. Acrolinx can be implemented in almost any environment or department, like technical documentation, engineering, product development, support, or marketing.

Acrolinx features include:

  • Spell and grammar checking
  • Style and terminology checking
  • Multilingual terminology management
  • Reusable text modules
  • User-friendly operation

Benefits for your organization include:

  • Reduced translation costs
  • Accurate and consistent content
  • Search Engine Optimization
  • Automated reporting

This webinar is intended for anyone interested in getting a first look at the Acrolinx software. Successful companies including Adobe, Cisco, IBM, Philips, and Siemens rely on Acrolinx as their foundation for content communication.

Register today to attend this webinar and learn more about Acrolinx.

Schneider Electric Uses Acrolinx for Content Quality Checking and Terminology Management



To speak in a consistent voice, Schneider Electric implemented Acrolinx content optimization software.


Denver, Colorado – October 1, 2013  Acrolinx announced today that Schneider Electric has deployed Acrolinx content optimization software to help improve the quality of Schneider Electric’s product documentation.


Schneider Electric has authoring teams worldwide that don’t necessarily work together, but deliver content that should “speak with one voice.” In addition, because both native and non-native English speaking authors create content, quality and style varied greatly. So to align and improve their content, Schneider Electric evaluated several different solutions. Acrolinx delivered the best results in terms of checking content, identifying new terms, and user friendliness, but the biggest advantage of Acrolinx was its support for all aspects of language – grammar, style, terminology and reporting – so Schneider Electric doesn’t have to use multiple vendors.


Two-Tiered Quality Checks

Schneider Electric has already implemented guidance for authors to use correct grammar and corporate style. They are now building a terminology database to help authors use the correct vocabulary. Acting as an automatic copy editor, Acrolinx is deployed at two stages of the content creation process. In the first stage, Acrolinx checks copy that comes in from outside sources to make sure it complies with Schneider Electric’s standards. And in the second stage, Acrolinx works within Adobe FrameMaker to guide authors interactively as they write.


Schneider Electric has already achieved several benefits from their use of Acrolinx: they can now be sure their authors always deliver high-quality content; they’re able to create technical content more quickly; and their customers benefit from increased readability. “Since the implementation of Acrolinx, we are able to unify the language of our English content. Quality of style and conformity is clearly improving,” explains Silke Köhler, International Process Manager for Technical Publication and Translation at Schneider Electric Industry.



About Acrolinx

Acrolinx provides Content Optimization Software that enables companies to make their content easier to comprehend, cheaper to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers. Among the largest customers are Adobe, Dell, Cisco, Siemens, and Philips. Learn more at


About Schneider Electric

Schneider Electric is a global leader in the energy management and automation sector. The company offers integrated solutions for energy and infrastructure, industrial processes, machinery and industry, utility management, data centers and networks, and residential buildings. In 2012, Schneider Electric achieved a turnover of USD 24 billion. Schneider Electric is committed to helping its customers to “Make the most of your energy”.

Learn more at:


Follow this link to the Case Study of Schneider Electric using Acrolinx: