We Are Excited To Announce Acrolinx 4.0




Acrolinx 4.0 Offers New Ways to Fight Dull, Pompous Content

New capabilities lead to warmer, more compelling content and better executive metrics


Santa Clara, CA – January 28, 2014 Acrolinx announced today version 4.0 of its software that guides writers to create more findable, engaging, and understandable content. With this release, Acrolinx enhances its support for technical communicators while expanding its support to marketing writers. As a result, everyone in the organization can speak with one voice while producing clear, compelling content.


Acrolinx developed this release because its customers want their content to stand above all others for warmth, readability, and conciseness. To meet this demand, Acrolinx developed the new “Voice Scores” capability, which gives feedback to writers about how well their content matches corporate guidelines for tone of voice such as readability, informality, and liveliness.


Speaking about this new capability, Kumar Vora, Acrolinx’s CEO, said, “Marketers are starting to realize that their marketing materials must connect with their customers – and not just talk at them. To build that connection, content must be warm, readable, and brief; that’s where Acrolinx can make the difference between content that falls flat and content that builds relationships.”


Dennis van der Veeke, CTO of SDL (LSE: SDL), said, “As a leader in Customer Experience Management, SDL looks for every opportunity to give our customers an advantage over their competitors. Thanks to our partnership with Acrolinx, Voice Scores will help our customers create even more effective content across all customer touchpoints. This is a tremendous step forward.”


Ulrich Callmeier, CTO of Acrolinx, added, “Our software has always guided writers to avoid specific inconsistencies, complexity, and linguistic errors. But to provide measurements of the overall tone of voice of the content, we invented Voice Scores. Our customers can even tune their target Voice Scores based on their audience and document type. For example, a technical manual may have a lower target for informality than a marketing brochure.”


Also included in the release is the new Analytics module, which is an enterprise-class reporting system. Acrolinx customers asked for these capabilities so they can give their executives metrics that demonstrate the impact of Acrolinx on the quality of their content and the efficiency of their process.


The Analytics module replaces the Reporting module in previous releases and adds important improvements:


·         Several new report types including cost savings

·         New filtering options so customers can generate reports for specific departments, products, types of documents, or any other criteria

·         Capability to anonymize user-specific data to comply with information privacy laws

·         API that third-party applications can call to generate Acrolinx reports


According to Laurel Counts, Technical Communications Director for Moody’s Analytics, “We’re quite pleased to see that Acrolinx has listened to our needs and developed Analytics. We want to slice and dice our results in a number of ways, such as by product line, product release, and document type so that we know where we’re doing well and where we need to improve. Analytics is a big improvement for us.”


Additional enhancements in the 4.0 release include:


·         Terminology: easier & faster editing – We’ve streamlined editing and viewing terminology so terminologists can accomplish some tasks twice as fast. For example, users can edit most terminology parameters in place, which eliminates shuttling back and forth between term lists and term editing.

·         Rule context configuration – Customers can now easily control which rules apply to different parts (“contexts”) of a document. This allows customers to tune Acrolinx to content within a document that has specific requirements. For example, authors can be guided to use imperatives when they’re writing procedures.

·         Easier, more functional Checking Reports – We combined the Results Dialog and the Checking Report into one. When Acrolinx finishes checking, the writer not only sees an overview of results but can also immediately dig into the details. With its new tabbed interface and pop-up information windows, writers can more quickly and easily find and resolve any “hot spots” in their content.


Availability of Acrolinx 4.0 is scheduled for February 28, 2014. More information is available on the Acrolinx website.


About Acrolinx

Acrolinx technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at www.acrolinx.com.



PG Bartlett, SVP Product Management


+1 720.345.8157







• • •


Robin Emiliani

Director of Marketing

M: +1 303 842-1189

One Broadway, Suite A200

Denver, CO  80203




What’s new in XML Editor 15.2

I spoke with my friend George Bina (one of the founders of SyncRO Soft / Oxygen) the other day. The Competition is heating up in the XML Tools space. See Below!

Related Versions:

January 22, 2014


Version 15.2 of <oXygen/> XML Editor improves the support for developing Schematron and XML Schema schemas and adds support for working with modules to the Eclipse plugin.

Editing XML documents visually is a lot easier in <oXygen/> XML Author version 15.2 with the intelligent content completion and paste functionality while new CSS 3 and CSS 4 features allow for creating more interactive and user friendly interfaces.

The new version features updated components, debuts the DITA 1.3 support by introducing the troubleshooting specialization and makes available a large number of API additions in response to feedback provided by our partners which integrated the <oXygen/> XML authoring technology into their solutions.


There are changes in:

Editing Schematron Schemas

Improved Schematron Validation and Accurate Error Locations

Validating Schematron schemas is a complex process that involves multiple steps, thus it is not easy to trace errors that can appear at later stages in this complex process back to the initial schema files. <oXygen/> improved the error checking by validating the entire schema hierarchy, resolving included schemas and it is the only XML editor that can locate the errors from any processing stage, including errors in the XPath expressions, highlighting them in the editing area.

The Content Completion Proposes Components from the Schema Hierarchy

The Content Completion Assistant proposes Schematron components in accordance with the editing context, collected from the entire schema hierarchy. For example, when you edit the active pattern of a phase, the Content Completion Assistant displays all the defined patterns, even if these are defined in an included schema.

Editing Schematron Modules in Master Files Context

The Master Files support allows <oXygen/> to provide better support when working with modules that are referred from the defined master files. This support includes not only Schematron schemas, <oXygen/> allowing to easily determine the master files (top level Schematron files) from a set of files. Once defined the Schematron master files allow you to edit a Schematron module in context, improves validation, content completion, provides the scope for search and refactoring actions, updating references of moved or renamed resources.

Hierarchy/Dependencies View

The relationships between Schematron modules can be viewed and analyzed with the help of the Hierarchy/Dependencies view.

Renaming or Moving a Schematron Module Updates Its References

When you rename or move a Schematron resource, <oXygen/> automatically updates the references to that module. The changes about to be made can be reviewed in the Preview dialog.

Search and Refactoring Actions for Schematron Components

<oXygen/> allows you to search and modify the names of Schematron components such as patterns, phases or diagnostics, the change being applied in all places where those components are referred. When the caret is placed within a Schematron component, that component declaration and its references are highlighted in the editor and location markers are displayed in the overview ruler at the right of the editor. You can navigate to the declaration of a component using the CTRL/CMD + Click navigation feature – holding the CTRL (CMD on Mac) the component names become links that can be clicked to navigate to the components definitions.
Search and Refactoring Actions for Schematron Components

Handle Subject Attribute

The default location for an error reported when a Schematron check fails is the context of the Schematron rule that contains that check. However, sometimes that context is different than the actual error location and Schematron provides a way to point to the actual location of the issue, though the subject attribute that specifies an XPath relative to the context node. <oXygen/> takes into account the subject attribute available on Schematron assert or report elements when the location of the Schematron message is computed.

Custom Schematron Code Templates

Code templates or abbreviations allow you to type a short name and expand that to a code fragment. Schematron specific code templates covering the most frequent code fragments were added so you can take immediate advantage of this functionality to quickly enter Schematron constructs. The templates are displayed by the Content Completion Assistant where you can see the list of specific Schematron code templates, filter them by typing a prefix and select them to get the expanded code fragments.
Custom Schematron Code Templates

FrameMaker 12 is here. News from Adobe’s TechComm Sr Product Manager.



Hello Framers,

Wish you all a happy new year 2014! Hope you had a relaxing holiday break and are feeling fully recharged to get back into action in the new year!

Today, I have some exciting news for you! It is my pleasure to announce the availability of the new versions of Adobe’s Technical Communication products. On the FrameMaker side, we launched FrameMaker 12,FrameMaker Publishing Server 12 and a brand new, exciting product in FrameMaker XML Author 12! Yes, you read it right! There is going to be a new product focused exclusively on XML authoring. Read on for more details.


Caption: Adobe offices today, on the day of the release


But firstly, let me give you some background to the release. This release comes at a time when the Technical Communication profession is undergoing many changes. In my keynote talk at the recently concluded Lavacon 2013 conference (slides and video of my presentation), I talked about some of the shifts, which are changing the way Technical Communicators go about doing their job. On the one hand, Technical Communicators are looking for more efficiency in their content creation processes, by changing the way content is produced and asking themselves what content they should focus on. On the other hand, today’s era of multiple devices is changing the way content is distributed by content professionals and consumed by end consumers. Lastly, content professionals are finding new ways of engaging the end users and leveraging end user content. So, things are indeed looking very different from how they were some years ago.

As you will see below, this release is focused on empowering users of our products to meet these challenges head on and really “do more with less”. So, what capabilities have we added in this release? Well, there’s a lot going on! On the publishing front, FM has been transformed into a Multi device publishing solution, with the ability to publish to multiple output formats natively. Further, multi device publishing now can be offered as a web service with the new FM Publishing Server 12.  On the XML/DITA front, there is a new product in FM XML Author and MathML is now supported. FM UI has been enhanced to offer a choice of colored and large icons; and there is enhanced  PDF review and single sourcing capabilities. Moreover, now you can generate QR codes; search based on regular expressions; work faster with the new Smart catalogs and much more.

Interested?? Let’s find out more what this release has in store for all of us.

Note: Click on the links for individual features below to watch a video or learn more about the particular feature

  • New and enhanced User Interface (UI) options
    • New icon choices: FM12 gives a choice of icons to users. Now, choose from grey or colored icons, and regular or large sized icons. The choice is yours!
    • New pods to ease your work: There is a brand new pod in the “Currently opened files” pod, which lets you easily manage multiple files, see full file paths, and save and close files more easily. Also, conditional text pod has been enhanced (more on that below)
    • Improved usability: Now, drag and drop files into more areas to open them, improved search and consistency in pods, and easily close and/or minimize multiple pods
  • Enriched authoring, with new capabilities
    • QR codes: Now, you can insert and manage QR codes in your documents natively in FM, and bridge the gap between print and online worlds.
    • Regular Expression Support: Search using regular expressions, which lets you perform complex searches to locate and replace specific information. PERL, GREP and EGREP flavors are supported
  • Single sourcing, now more effectively
    • New conditional text pod: This pod has been enhanced to become more intuitive and makes it easy to apply/remove multiple conditions more easily
    • Create more complex expressions: Now, you can use nested parentheses in a user-friendly UI, which guides you in creating complex expressions based on conditional tags to filter your content
  • Features that make you more productive
    • Smart CatalogA new and better way to work with catalogs such as para, char, and element catalogs. Use the familiar shortcuts to bring up the catalog, type in the search box to search for the entry, and apply them easily
    • Restore session and open recent files: Now you can easily restore the exact work environment you were in when you last exited FM and open all recent files in 1 click


  • New connector to Adobe Experience Manager (AEM): FM12 has a new native connector to AEM (previously known as Adobe CQ), just like the earlier native connectors with EMC Documentum ™ and Microsoft SharePoint ™
  • PDF reviews became even more powerful: PDF reviews were great, but there was a major constraint that you could not change the underlying source while the review was ongoing in the PDF. We have removed that constraint with this release!
  • Mobile based collaboration: Now, SMEs can review content on their mobile device using the free Adobe reader app, and you as the author, can seamlessly import their comments into your source .FM as well as .XML content
  • Seamlessly work with Dropbox™: FM12 has an out-of-the-box integration with Dropbox now. This lets you easily store content on Dropbox to access-on-the-go, and to get reviews done SMEs. Dependencies are managed and you can easily share your entire books, DITAMaps on Dropbox now with a single click


  • Publish to 5 additional formats with FrameMaker: Now, you will be able to publish to Responsive HTML5, EPUB, Kindle, webhelp and CHM formats, all from within FrameMaker. No need to purchase and learn any additional products.
  • Customizable multi device outputs: You can customize how your content looks in different outputs. Let your output match the source. Or use settings files to completely redefine the publishing to use a new look and feel.
  • Sharable output settings: After settings have been created, save and share them with other users to publish and ensure a consistent look and feel across multiple output types.
  • DITA OT based publishing, out-of-the-box: Publish DITA content to multiple output formats without having to install the DITA Open Toolkit, which is now included with FM12
  • Web based publishing: FrameMaker Publishing Server 12 (FMPS) has been enhanced to provide publishing services over the web. Multiple users can access FMPS remotely, schedule publishing, view the status of their publishing tasks, and create and share templates and presets with other users. Of course, FMPS continues to be a comprehensive automated, multi device publishing solution.


  • FMXA small for blogsFrameMaker XML Author: As part of this release, we are bringing you a brand-new XML authoring solution! FM XML Author is a fully standards-compliant XML editor. You can quickly create XML content based on a standard such as DITA or any custom structure, with the easy-to-use and familiar FM interface.
  • FM XML Author is a subset of FM and includes only those features that are needed for XML Authoring, collaboration and review. It takes away features that are not needed by XML authors e.g. the ability to work with unstructured files or to create paragraph styles.
  • FM XML Author is much more affordably priced at 40% of the price of FM and the product is simplified with a reduced, but the relevant feature set. Also, it will work seamlessly with the FM product, since the content created with FM XML Author will be fully standards-compliant XML and can be consumed by FM for various tasks such as multi-device publishing.


  • MathML Support: FM12 now offers MathML support through the seamless integration with MathFlow® Editor from Design Science. MathML standard facilitates the dynamic use and re-use of mathematical and scientific content within documentation. A 30-day trial for both MathFlow Style and Structure editors is included with your purchase of FM12.
  • Easily work with elements using a new toolbar: The DITA-configured Quick Element Toolbar lets you immediately start inserting elements, or wrapping content into valid XML elements without knowing tag names. Further, this toolbar is extendible and you can also build your own toolbar to use with any custom XML structure.
  • Easily Preview and update DITA Maps: Instantly expand DITA maps to preview all content inside topicref elements, and make updates and modifications directly within the DITA map.
  • Enhanced whitespace handling: XML whitespace handling has been updated to be compliant with XML standards, making for a completely standards-compliant XML editing environment. Now, you can easily indent your code in elements like <codeblock> in DITA and bring content created in other XML editors into FM, and let the whitespace handling do its job on how the content should be presented in the WYSIWYG and Author views.

Lastly, FM12 now ships with 4 new, contemporary samples; 3 of which are unstructured and 1 DITA sample. You can access these samples through the “File > New > Explore Standard Templates” option and/or go to the home folder of FM12 on your machine.

Furthermore, we are providing both perpetual and subscription licensing options on all our products. We do realize that the licensing needs of our customers vary and hence, we are offering both the options for you. There is also special upgrade pricing available as well as limited time promotional price for some customers. Please refer to the product homepages for exact pricing information (links below).

We are already starting to get some accolades :-) Here is what people have said about the new FM 12 release

I will be hosting a webinar on Jan 28, 2014 from 8 -10 AM US PST, where I will walk you through the new capabilities in FM line of products. You can register for this free webinar here Also, in the coming weeks and months, we will be posting more details on these new capabilities through a series of blog posts. So, watch this space for more…

Additional resources

There are plenty of additional resources where you can find more information about the new release.

Hope you are as excited about the new release as we all are. Look forward to hearing your reactions and feedback (feel free to provide your comments below). As always, we are listening :-)

Until the next post then..


Best Regards,

Kapil Verma Sr. Product Manager, Adobe Technical Communication Products

Christian Gericke Joins Acrolinx to Lead EMEA Sales



Christian Gericke Joins Acrolinx to Lead EMEA Sales


Santa Clara, California – January 16, 2014 Acrolinx announced today that Christian Gericke has joined the company to lead the growth of their European sales operation. For the last two and a half years, Gericke served as HP’s Regional Business Manager for their Indigo & Inkjet Web Press business in Central and Eastern Europe. Under his leadership, which included sales, marketing, and services, his team drove double-digit annual growth.


Gericke joined HP as a result of HP’s acquisition of Exstream Software, where he was Managing Director for Central and Eastern Europe. At the beginning of his four-year tenure at Exstream, Gericke opened the company’s sales operations in the German-speaking countries of Europe. Thanks to his success, his responsibilities expanded to include Eastern Europe as well. Prior to Exstream, Gericke worked in various management positions in the document and information management industry.

“Acrolinx caught my interest because the company has unique strengths in an early market with huge growth potential,” commented Gericke. “I was particularly impressed by the Acrolinx customer list and their enthusiasm for Acrolinx technology. The next few years will be an exciting time for the company, and I’m quite happy to be part of it.”


Acrolinx’s CEO, Kumar Vora, remarked, “Christian brings a superb understanding of both enterprise sales and the European market. He’s exactly the person we needed to help us continue our expansion into new regions and new markets. We’re very excited to have him on the team.”


As Senior Vice President of Sales, EMEA Region, Gericke reports directly to Acrolinx’s CEO and is based in Düsseldorf, Germany.


About Acrolinx

Acrolinx technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at www.acrolinx.com.



PG Bartlett, SVP Product Management


+1 720.345.8157







• • •


Robin Emiliani

Director of Marketing

M: +1 303 842-1189

One Broadway, Suite A200

Denver, CO  80203