Date: October 15, 2014 at 11:30am – 12:30pm PST
TechComm 2020: Get Ready to be Part of the Content Era
We’re facing fundamental change in tech comm: not just how we do what we do, but also why we do what we do. Tech comm is not just about customer support anymore; it’s also driving revenue. Buyers look for technical content before they buy. And they don’t want to just passively consume it, they also want to interact with it—and with us. There’s something even larger at work here: we’ve entered a new era where companies build relationships with buyers through content—both marketing and technical content. On the marketing side, this new era has led to the explosive rise of content marketing. But technical content can play a role in content marketing too—perhaps even a more important role than marketing content. This role won’t just be handed to you; you’ll have to fight for it. This session will discuss how to win that fight.