My General Session Presentation At Lavacon 2014

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Date: October 15, 2014 at 11:30am – 12:30pm PST
TechComm 2020: Get Ready to be Part of the Content Era
We’re facing fundamental change in tech comm: not just how we do what we do, but also why we do what we do. Tech comm is not just about customer support anymore; it’s also driving revenue. Buyers look for technical content before they buy. And they don’t want to just passively consume it, they also want to interact with it—and with us. There’s something even larger at work here: we’ve entered a new era where companies build relationships with buyers through content—both marketing and technical content. On the marketing side, this new era has led to the explosive rise of content marketing. But technical content can play a role in content marketing too—perhaps even a more important role than marketing content. This role won’t just be handed to you; you’ll have to fight for it. This session will discuss how to win that fight.

About Thomas Aldous
Acrolinx
thomas aldous As a decades-long veteran of the TechPubs industry, Tom utilizes his vast knowledge of content development and management to guide Acrolinx’s vision and accelerate its growth as a champion of content optimization. Tom has a keen gift for anticipating trends and fully leveraging new opportunities that appear on the horizon. Working in his capacity as a leader of global operations, Tom’s focus is on driving sales and demand generation. He previously served as the Director of TechCom Business Development and Evangelism at Adobe Systems, Inc. Before that, he was the President of Integrated Technologies, Inc. for over 20 years.