And how do you gain competitive advantage in the Content Era?

Because of the vast quantity of content available and its critical importance to satisfying customers, we have now entered the Content Era: a time when companies’ success or failure increasingly hinges on the quality of their content.

So how can you make your content stand out? And how should companies align their marketing and tech­nical content so that they speak with one voice to their prospects and customers?

And how do you gain competitive advantage in the Content Era?

In this eBook, we answer these questions, share best practices for creating great content, and point you to technology that can help streamline the process and make it more efficient.

Download this eBook to learn how to create great content.

Acrolinx 4.1 Delivers Tone of Voice Measurement for German!



Acrolinx 4.1 Delivers Tone of Voice Measurement for German

Now helps German-language writers create more readable & engaging content


Santa Clara, CA – October 6, 2014 Acrolinx announced today version 4.1 of its content optimization software, which guides writers to create content that meets corporate standards for tone of voice, style, and terminology.


The 4.1 release extends Acrolinx’s “Voice” capability to the German language. Now German authors of technical and marketing content can get Acrolinx to rate how “readable” and how “lively and conversational” their content is.


Speaking about this new capability, Andrew Bredenkamp, Acrolinx’s Founder and Chairman, said, “Our Voice capability applies linguistic science to helping teams of authors write in a single clear, compelling voice. For over ten years, we have focused on helping authors create content that matches corporate standards for style, spelling, grammar, and terminology, but for many companies, that’s not enough. Marketers and technical communicators want to produce content that goes beyond transferring knowledge and build a human connection with their customers too.”


To use the Voice capability, an Acrolinx customer first sets the target level for each Voice score. Customers can set up different targets for different types of documents; for example, they may want a marketing document to be more lively and conversational than a technical document.


Based on the target scores, Acrolinx tells writers how well they’ve met each target. If a score lies outside the target range, Acrolinx provides guidance for increasing or reducing the score.


Acrolinx 4.1 is immediately available to customers with current maintenance.


About Acrolinx

Acrolinx technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at

Free Webinar – Improving Your Content to Drive a Better User Experience

Presenters: Tom Aldous, SVP of Global Operations, Acrolinx
Eric Kuhnen, Director of Global Operations, Astoria Software
Date: Thursday, October 2nd
Time: 1 PM ET

Technical content quality is quickly becoming a key issue in Customer Engagement. Organizations are focusing their attention on more than just the accuracy of the material. They want to know: Does it conform to established standards for readability and consistency? Does the content support the organization’s desire to speak with one voice? Does it “invite” the customer to continue reading?

If you want to improve your content’s impact on the end-user experience, join us for this free, one-hour webinar featuring technical communication solution vendor, Astoria Software. In this joint demonstration, Acrolinx and Astoria Software will show you how a workflow-driven content quality process more effectively prepares technical content for a favorable customer experience.

If you are an executive who oversees technical communication, this webinar will show you how an integrated Acrolinx and Astoria solution helps your organization speak with one voice and engage your customers more effectively.

Attendees will learn:

  • How content quality gets overlooked
  • A mechanism for streamlined checking of content quality
  • How automated checking feeds into a business process
  • The risks and opportunities for automated content checking
  • The impact of automated analysis on the organization and on the customer

Who Will Benefit From This Webinar?

  • Executives and managers responsible for Customer Engagement
  • Executives and managers responsible for technical writing
  • Technical writing leaders, technical writers, and related professionals, at any level
  • Anyone interested in the intersection between technical communications and Customer Engagement

The Astoria and Acrolinx solutions support Global 2000 manufacturers such as Cisco Systems, Xylem, and GE Healthcare in their efforts to produce accurate and engaging product documentation. Join us to learn the benefits and see a joint demonstration of Acrolinx and Astoria working together.

Register here