Because of the vast quantity of content available and its critical importance to satisfying customers, we have now entered the Content Era: a time when companies’ success or failure increasingly hinges on the quality of their content.
So how can you make your content stand out? And how should companies align their marketing and technical content so that they speak with one voice to their prospects and customers?
And how do you gain competitive advantage in the Content Era?
In this eBook, we answer these questions, share best practices for creating great content, and point you to technology that can help streamline the process and make it more efficient.