The Content Era, LLC goes global With The Addition Of Jang Graat To The Team

Press Release

As of May 1st, 2015, The Content Era LLC
has become a multinational company, by appointing Jang F.M.
Graat as Chief Technologist and EMEA Business Developer.

Jang F.M. Graat studied Physics, Psychology and Philosophy
before embarking on a fast-track career in the high-tech computer
industry almost 30 years ago. With his intellectual background
and vast practical experience in all aspects of technical and
marketing communication, he is bringing out-of-the-box thinking
and programming skills into The Content Era.

In the past 10 years, Jang has delivered countless presentations at
conferences around the globe. His talks were invariably thought provoking and indicative of a passion to make content, and the
process of creating content, more intelligent, efficient and
effective.

Jang has taught himself programming in a wide variety of
languages (PHP, VBA, ASP, Java, C++, C#, JavaScript, XSLT)
and is one of the world’s leading experts in Adobe’s ExtendScript
for FrameMaker. He is an active member of the DITA community
since 2008 and takes part in several OASIS committees to extend
the DITA standard to new business domains.

Apart from programming and inventing new technologies, Jang
will be responsible for the development of the EMEA market for
The Content Era, as he is based in Amsterdam, Netherlands. Also,
he will be performing training, either online or on-site, wherever
that is needed. Jang is fluent in English, Dutch, German and
French.

For More information contact -

Tom Aldous
The Content Era, LLC
Founder
http:\\ww.TheContentEra.com
tom.aldous@TheContentEra.com

3x Series: Author, edit and publish in the Content Era we live in

When – April 14-28, 2015

Sess 1) Benefits of Easy XML Authoring: Migrate from old unstructured doc workflow to XML with Adobe FrameMaker ›

Sess 2) FrameMaker: XML authoring “Myths vs. Reality” ›

Sess 3) FrameMaker 12 in total, including but not limited to the gleaming new bells and whistles ›


DESCRIPTION

Sess 1: Benefits of Easy XML Authoring: Migrate from old unstructured doc workflow to XML with Adobe FrameMaker

In this first session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era will explain how moving to structured FrameMaker will boost your documentation work-flow efficiency and widen the array of output formats you can publish to. This presentation is aimed at authors, editor and publishers interested in converting from unstructured to Structured FrameMaker.

  1. Generic challenges technical-writers face in today’s world!
  2. Benefits of moving to XML.
    1. Benefits to the organization – Consistent automatically applied formatting; easier to re-use XML content, easier to exchange content with other organizations, easier to make mass updates.
    2. Benefits to the author – No need to learn a style guide or worry about formatting; invest time in creation of content which is their value add.
  3. Determining the ROI of moving to structured content.
  4. FrameMaker as a complete toolkit.
    1. Basic Conversion tables, XSLT and Extend Script overview; all available with Fm.
    2. Availability of FDK enabling outside application authors to integrate with Fm.
  5. Publishing at every step along the way move from unstructured to structured doing all at once
    1. Don’t have to operate in a vacuum.
  6. Introduction to Adobe FrameMaker XML Author.

Sess 2: FrameMaker: XML authoring “Myths vs. Reality”

In this second session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era shows us how and why to move from any competitor’s tool to FrameMaker. Although some competitor tools are a XML based documentation publishing tool, you must make all the structured/XML changes by hand while you can automate these processes with FrameMaker. This Presentation is directed towards anyone interested in bettering their documentation, saving time and boosting work-flow efficiency by converting to a better structured format, FrameMaker.

  1. Focuses at a higher level and in practicality about how easy it is to migrate from other authoring tools to Adobe FrameMaker eliminating the myth that FM is hard to adopt.
  2. Highlights the fact that FrameMaker is more than a couple of decades in the industry as the pioneer solution in the TechComm industry and is constantly being updated to cater to the growing needs of technical authors at all levels.
  3. Native support for S1000D in FrameMaker that people are far less aware of which an internationally recognized standard is also for Aerospace and Defense industries Could move to the 1st session as well if clubs better.
  4. Presentation throughout maintains the easiness of use and operation irrespective of the audience as the myth needs to be blown away.
  5. How FrameMaker’s intuitive UI helps saving time and boosts efficiency without requiring the author to dig deeper into underlying XML.
  6. FrameMaker’s robustness and capability to handle large documents.

Sess 3: FrameMaker 12 in total, including but not limited to the gleaming new bells and whistles

In the third session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era demonstrations FrameMaker 12 highlighting not only the new features but features such as “__________” that are lesser known but valuable. This session is aimed towards potential and existing customers who either have or are interested in upgrading to FrameMaker 12.

  1. What are you missing by not upgrading to FrameMaker 12?
  2. As the third session focuses both upon upgrade and new prospects and as this one is supposed to be the strongest session of all, highlighting the new features of FrameMaker 12 especially the HTML5 responsive layout capability remains extremely important.
  3. As there would be new prospects as well, it would be important to identify the core features of Fm highlighting on its import of Graphics by reference feature, Text Insets/Content Re-use, working in a Tag-based environment from author’s perspective, Smart Catalogs, PDF Reviews that could just be some of the features to talk about while focusing on its ease of operation and transition possibly from Word.
  4. CMS Integration and benefits or Versioning Control in a multi-author environment.
  5. The duration for this session will probably be 1.5 hrs considering the amount of information that might be flowing throughout the session.