Acrolinx® Content Optimization

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Acrolinx 4.0 Offers New Ways to Fight Dull, Pompous Content

New capabilities lead to warmer, more compelling content and better executive metrics

 

Santa Clara, CA – January 28, 2014 Acrolinx announced today version 4.0 of its software that guides writers to create more findable, engaging, and understandable content. With this release, Acrolinx enhances its support for technical communicators while expanding its support to marketing writers. As a result, everyone in the organization can speak with one voice while producing clear, compelling content.

 

Acrolinx developed this release because its customers want their content to stand above all others for warmth, readability, and conciseness. To meet this demand, Acrolinx developed the new “Voice Scores” capability, which gives feedback to writers about how well their content matches corporate guidelines for tone of voice such as readability, informality, and liveliness.

 

Speaking about this new capability, Kumar Vora, Acrolinx’s CEO, said, “Marketers are starting to realize that their marketing materials must connect with their customers – and not just talk at them. To build that connection, content must be warm, readable, and brief; that’s where Acrolinx can make the difference between content that falls flat and content that builds relationships.”

 

Dennis van der Veeke, CTO of SDL (LSE: SDL), said, “As a leader in Customer Experience Management, SDL looks for every opportunity to give our customers an advantage over their competitors. Thanks to our partnership with Acrolinx, Voice Scores will help our customers create even more effective content across all customer touchpoints. This is a tremendous step forward.”

 

Ulrich Callmeier, CTO of Acrolinx, added, “Our software has always guided writers to avoid specific inconsistencies, complexity, and linguistic errors. But to provide measurements of the overall tone of voice of the content, we invented Voice Scores. Our customers can even tune their target Voice Scores based on their audience and document type. For example, a technical manual may have a lower target for informality than a marketing brochure.”

 

Also included in the release is the new Analytics module, which is an enterprise-class reporting system. Acrolinx customers asked for these capabilities so they can give their executives metrics that demonstrate the impact of Acrolinx on the quality of their content and the efficiency of their process.

 

The Analytics module replaces the Reporting module in previous releases and adds important improvements:

 

·         Several new report types including cost savings

·         New filtering options so customers can generate reports for specific departments, products, types of documents, or any other criteria

·         Capability to anonymize user-specific data to comply with information privacy laws

·         API that third-party applications can call to generate Acrolinx reports

 

According to Laurel Counts, Technical Communications Director for Moody’s Analytics, “We’re quite pleased to see that Acrolinx has listened to our needs and developed Analytics. We want to slice and dice our results in a number of ways, such as by product line, product release, and document type so that we know where we’re doing well and where we need to improve. Analytics is a big improvement for us.”

 

Additional enhancements in the 4.0 release include:

 

·         Terminology: easier & faster editing – We’ve streamlined editing and viewing terminology so terminologists can accomplish some tasks twice as fast. For example, users can edit most terminology parameters in place, which eliminates shuttling back and forth between term lists and term editing.

·         Rule context configuration – Customers can now easily control which rules apply to different parts (“contexts”) of a document. This allows customers to tune Acrolinx to content within a document that has specific requirements. For example, authors can be guided to use imperatives when they’re writing procedures.

·         Easier, more functional Checking Reports – We combined the Results Dialog and the Checking Report into one. When Acrolinx finishes checking, the writer not only sees an overview of results but can also immediately dig into the details. With its new tabbed interface and pop-up information windows, writers can more quickly and easily find and resolve any “hot spots” in their content.

 

Availability of Acrolinx 4.0 is scheduled for February 28, 2014. More information is available on the Acrolinx website.

 

About Acrolinx

Acrolinx technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at www.acrolinx.com.

 

 

By Tom Aldous

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