Category Archives: ALL Upcoming and Recorded E-Seminars

Thought Leader Thursday Season Finale! “Making the Difficult Choices” with Hoa Aldous

Here is a short promo video about our guest speaker Hoa Aldous

Join us this Thursday at 1 PM EST for our TLT Season Finale! “Making the Difficult Choices”

Our guest Hoa Aldous has led a very interesting life. Take a look at our promo video and for a preview of what host Thomas Aldous and guest Hoa Aldous will be discussing.

Register at http://bit.ly/TLT_HoaAldous

“Thought Leader Thursday” Recorded Videos and Registration Links For May And June Sessions

Here is an easy access list to all Free recorded videos of our “Thought Leader Thursday” Webinars held by The Content Era. Hosted by Tom Aldous. We have also included links to TLT Webinars scheduled for the remainder of June.

 

Thought Leader Thursday – June
June 16th 1PM EST Neil Perlin Presenting – “How Mobile Will Affect Tech Comm” http://bit.ly/Neil_Perlin
June 23rd 1PM EST Scott Abel Presenting – “Cognitive Computing” http://bit.ly/ScottAbelTLT
June 30th 1PM EST Noz Urbina Presenting – “Journey-Mapping for Personalization Across Multiple Channels “ http://bit.ly/NozUrbinaTLT
Thought Leader Thursday – Recordings
Air Date – June 9th 1PM EST Jang Graat Presenting – “Content is Dead – Long Live Content” http://bit.ly/RecordedTLT_JangGraat
Air Date – June 2nd 1PM EST Dustin Vaughn Presenting – “Modernizing Documentation Through Rich Media: Is It Too Late?” http://bit.ly/RecordedTLT_DustinVaughn
Air Date – May 26th 1PM EST Alex Masycheff Presenting – “DITA For All” http://bit.ly/RecordedTLT_AlexMasycheff
Air Date – May 19th 1PM EST Joe Gollner Presenting – “Content 4.0″ http://bit.ly/RecordedTLT_JoeGollner
Air Date – May 12th 1PM EST George Bina Presenting – “Web Based Authoring: The Way of the Future” http://bit.ly/RecordedTLT_GeorgeBina
Air Date – May 5th 1PM EST Kit Brown-Hoekstra Presenting – “Communication Catalysts – Changing The World by Doing Our Jobs” http://bit.ly/RecordedTLT_KBH

“Thought Leader Thursday’s” Webinar June Schedule

This month we will be covering a wide range of topics which affect your business in many ways. Our goal is to keep you questioning the assumptions. We want to hear your feedback. Do you have a suggestion?  Are there any topics you want to hear more about? Do you have a concept you’d like to share with our audience?

Send us your comments or your proposals. Email me at info@thecontentera.com

June 2016 Schedule

June 2nd @1pm EDT - Dustin Vaughn, Solutions Consulting Manager, Adobe

 Topic: Modernizing Documentation Through Rich Media: Is It Too Late?

 Recording:http://bit.ly/TLT_Rec_DustinV

June 9th @1pm EDT - Jang Graat, Chief Technologist, The Content Era LLC.

 Topic: “Content is Dead – Long Live Content!”

 Registration: http://bit.ly/TLT_JangG

June 16th @1pm EDT - Neil Perlin, President, Hyper/Word Services

Topic: “How Mobile Will Affect Tech Comm”

Registration:http://bit.ly/TLTNeil_Perlin

June 23rd @1pm EDT - Scott Abel,  Content Strategist and Intelligent Content Evangelist, The Content Wrangler

 Topic: “Cognitive Computing”

 Registration: http://bit.ly/TLT_ScottA

June 30th @1pm EDT - Noz Urbina, Founder, Urbina Consulting

 Topic: “Journey-Mapping for Personalization Across Multiple Channels”

 Registration: http://bit.ly/TLT_NozU

Find a full list of The Content Era’s events including all TLT recordings atwww.TheContentEra.com.

Reminder: All of our Thought Leader Thursday sessions and recording are free. Let your friends and co-workers know.

Three New Webinars With Adobe and The Content Era

PowerWebinar³ March 2016 – 3 × Tom Aldous, 3 × DITA and beyond, 3 × Free Knowledge

And it’s all about DITA and FrameMaker. And beyond DITA. It’s about authoring. And publishing. And how to make these things as easy as 1-2-3. To cut pain and high costs. To make structured authoring enjoyable. To make XML publishing fun. To make your life as a Technical Communicator more easier.

Why DITA is superior with FrameMaker 2015

 

Webinar Date: March 4, 2016
Webinar Time: 11 am PST / 2 pm EST / 8 pm CET
Registration Link: https://2016-03-04.meetus.adobeevents.com/
Registration Fee: ZERO!

FrameMaker (2015 release) is a superb authoring environment for creating both “classic” as well as structured, XML-based content. In this webinar, Tom Aldous will share his experience and why he thinks DITA is superior with FrameMaker (2015 release).

FrameMaker was one of the first editors for structured content at all. It was 1992 when SGML was introduced in FrameMaker. Support for DITA was introduced 11 years ago! And what a development FrameMaker has made since then! Today you can author content in a friendly WYSIWYG environment, or in a content-centric view. Take advantage of the integrated, excellent source code editor with syntax highlighting, code completion and auto-suggest, XPATH 2.0 and XSLT Support, Regular Expressions, automatic background validation.

And there’s much more that makes authoring and publishing DITA a superior experience for both XML and Subject Matter Experts. And Tom Aldous from “The Content Era” will guide you through the pleasure of DITA and structured content editing with FrameMaker (2015 release).

Publishing DITA with FM 2015

 

Webinar Date: March 11, 2016
Webinar Time: 11 am PST / 2 pm EST / 8 pm CET
Registration Link: https://2016-03-11.meetus.adobeevents.com/
Registration Fee: ZERO!

FrameMaker (2015 release) comes with a wide range of publishing options. And they also work perfectly with DITA.

You need a PDF? Well yes, you could hire this XSLT specialist to customize the DITA Open Toolkit for you, so that the result looks at least a little bit like what your Corporate Design requires. Or you could just use FrameMaker.
Publish DITA to PDF is as easy as 1-2-3 with FrameMaker!

You want to output a DITAmap to great looking Responsive HTML5? Well yes, again, you could hire this XSLT specialist. And wait weeks or months to get something that is, well, not exactly what you were looking for. Because, it’s not that responsive, has no proper search or index or navigation or Social Media Sharing possibilities.
Or you could just use FrameMaker. Publish DITA to Responsive HTML5 is as easy as 1-2-3 with FrameMaker 2015!

You want to create an iOS or Android app from your DITAmap? Well, yes, again you could hire this XSLT Specialist. That is … more probably this cool App Agency that will cost you this 5-digit “budget for cool stuff” that you didn’t have in exactly this quarter.
Or you could just use FrameMaker. Publish DITA to Responsive HTML5 is as easy as 1-2-3 with FrameMaker 2015!

And then there is DITA Publishing to ePUB, Kindle, CHM, WebHelp, iOS / Android Apps … Again you could hire … Well, you get the picture.

Tom Aldous will show you how easy you can publish DITA with Adobe FrameMaker 2015.

It’s not always about DITA

 

Webinar Date: March 18, 2016
Webinar Time: 11 am PST / 2 pm EST / 8 pm CET
Registration Link: https://2016-03-18.meetus.adobeevents.com/
Registration Fee: ZERO!

In this third Webinar with Tom Aldous we will go beyond DITA. As great as DITA is for many scenarios, there are other XML languages as well. Many companies maintain their own Corporate XML architectures. And FrameMaker can handle all of them perfectly. And not only this: Imagine you have to implement (unstructured) supplier documentation into your DITA TechComm environment. Or you want to work completely with classic, template and style drive documentation without any XML at all.

Tom Aldous will have a look at the endless and unparalleled possibilities FrameMaker offers for Technical Documentation departments. Be prepared for a session full of insights and surprises.

About the Presenter

Tom Aldous Tom Aldous, the Founder/CEO of The Content Era LLC has over 25 years of experience in the Technical Communications industry. Besides being the managing partner and lead XML/DITA/CMS consultant at Integrated Technologies for over 20 years, Tom has also served as the Director of TechComm Business Development, Evangelism and TechComm Consulting at Adobe as well as a SVP of Global Operations at Acrolinx.

Currently Tom takes pride in being able to accomplish the seemingly impossible through his new venture, The Content Era. At The Content Era, Tom’s knowledge of content tools, markup languages and best practices have proven to reduce cycle time and increase efficiency for clients in numerous different verticals and industries including but not limited to software, information technology, finance, medical, energy, aviation and government.

LIVE DITA DOCUMENTS USING FRAMEMAKER 2015 – Edit FrameMaker XML DITA Content In A Browser!

September 03, 2015

10:00 am – 11:00 am PDT (UTC-07:00)  / 1:00 – 2:00 pm EST

 Register Now

FrameMaker has all the tools included “in the box” to allow doing stuff that is totally out of the box in communication. In this webinar, Tom Aldous and Jang Graat of The Content Era LLC will showcase their revolutionary WYSIWYN (What You See Is what You Need) paradigm of publishing, also named “Live DITA Documents” (although the technique can be used with any structured material). The most promising aspect of this new paradigm is enabling users to edit the materials in their actual work environment, Using just a browser and zero plug-ins or other installed software, those users can enter corrections and comments. which are “automagically” fed back to the author’s desk and appear as tracked changes in the FrameMaker source materials. Mark the date when you first witnessed the start of a revolution in content creation and revision. The Content Era is here!

 

MAKING DITA/XML CUSTOMIZATION WORK FOR YOU WITH FRAMEMAKER 2015

September 01, 2015

10:00 am – 11:30 am PST  / 1:00 – 2:30 pm EST

Register Now

In this first session of a 2-part series the focus will be on some of FrameMaker 2015’s extended XML and DITA support and increased opportunities for money-saving customization. Tom Aldous of THE CONTENT ERA will give practical, customer-oriented examples of improved EDD Customization. New product feature exploration will include new DITAVAL support in DITA-OT publishing. Now you can leverage out-of-box support for DITA Open Toolkit to seamlessly publish your content to a variety of formats, including PDF, HTML, Microsoft HTML Help (.CHM) and Java Help. Learn how you can use the free OASIS DITA-OT plug-in perform DITAVAL-based filtering while publishing. And much, much more …

3x Series: Author, edit and publish in the Content Era we live in

When – April 14-28, 2015

Sess 1) Benefits of Easy XML Authoring: Migrate from old unstructured doc workflow to XML with Adobe FrameMaker ›

Sess 2) FrameMaker: XML authoring “Myths vs. Reality” ›

Sess 3) FrameMaker 12 in total, including but not limited to the gleaming new bells and whistles ›


DESCRIPTION

Sess 1: Benefits of Easy XML Authoring: Migrate from old unstructured doc workflow to XML with Adobe FrameMaker

In this first session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era will explain how moving to structured FrameMaker will boost your documentation work-flow efficiency and widen the array of output formats you can publish to. This presentation is aimed at authors, editor and publishers interested in converting from unstructured to Structured FrameMaker.

  1. Generic challenges technical-writers face in today’s world!
  2. Benefits of moving to XML.
    1. Benefits to the organization – Consistent automatically applied formatting; easier to re-use XML content, easier to exchange content with other organizations, easier to make mass updates.
    2. Benefits to the author – No need to learn a style guide or worry about formatting; invest time in creation of content which is their value add.
  3. Determining the ROI of moving to structured content.
  4. FrameMaker as a complete toolkit.
    1. Basic Conversion tables, XSLT and Extend Script overview; all available with Fm.
    2. Availability of FDK enabling outside application authors to integrate with Fm.
  5. Publishing at every step along the way move from unstructured to structured doing all at once
    1. Don’t have to operate in a vacuum.
  6. Introduction to Adobe FrameMaker XML Author.

Sess 2: FrameMaker: XML authoring “Myths vs. Reality”

In this second session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era shows us how and why to move from any competitor’s tool to FrameMaker. Although some competitor tools are a XML based documentation publishing tool, you must make all the structured/XML changes by hand while you can automate these processes with FrameMaker. This Presentation is directed towards anyone interested in bettering their documentation, saving time and boosting work-flow efficiency by converting to a better structured format, FrameMaker.

  1. Focuses at a higher level and in practicality about how easy it is to migrate from other authoring tools to Adobe FrameMaker eliminating the myth that FM is hard to adopt.
  2. Highlights the fact that FrameMaker is more than a couple of decades in the industry as the pioneer solution in the TechComm industry and is constantly being updated to cater to the growing needs of technical authors at all levels.
  3. Native support for S1000D in FrameMaker that people are far less aware of which an internationally recognized standard is also for Aerospace and Defense industries Could move to the 1st session as well if clubs better.
  4. Presentation throughout maintains the easiness of use and operation irrespective of the audience as the myth needs to be blown away.
  5. How FrameMaker’s intuitive UI helps saving time and boosts efficiency without requiring the author to dig deeper into underlying XML.
  6. FrameMaker’s robustness and capability to handle large documents.

Sess 3: FrameMaker 12 in total, including but not limited to the gleaming new bells and whistles

In the third session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era demonstrations FrameMaker 12 highlighting not only the new features but features such as “__________” that are lesser known but valuable. This session is aimed towards potential and existing customers who either have or are interested in upgrading to FrameMaker 12.

  1. What are you missing by not upgrading to FrameMaker 12?
  2. As the third session focuses both upon upgrade and new prospects and as this one is supposed to be the strongest session of all, highlighting the new features of FrameMaker 12 especially the HTML5 responsive layout capability remains extremely important.
  3. As there would be new prospects as well, it would be important to identify the core features of Fm highlighting on its import of Graphics by reference feature, Text Insets/Content Re-use, working in a Tag-based environment from author’s perspective, Smart Catalogs, PDF Reviews that could just be some of the features to talk about while focusing on its ease of operation and transition possibly from Word.
  4. CMS Integration and benefits or Versioning Control in a multi-author environment.
  5. The duration for this session will probably be 1.5 hrs considering the amount of information that might be flowing throughout the session.

Free Webinar By Tom Aldous – Conquering Globalized Content with Acrolinx and FrameMaker 12

Come join me as I present the Adobe hosted Free Webinar -

Conquering Globalized Content with Acrolinx and FrameMaker 12

December 09, 2014

Free REGISTRATION


DESCRIPTION

In today’s market, globalized content that is translation/localization ready is more important than ever.

Join Tom Aldous in this session to see a revolutionary new way to help automate the creation of “world-ready” source content that will eliminate dozens of translation/globalization headaches, and reduce project time and costs.

As an added benefit, you’ll also be shown how this unison of tools can make your content more findable, readable, and engaging – increasing the growth and retention of your customer base.

Free Webinar – Learn How to Create Content with Great Structure & Great Language – Acrolinx and Oxygen XML Editor

Webinar
22 May 2013 | 12pm ET (18pm CET)

Presenters:
George Bina, Sales and Marketing Director and Partner, Syncro Soft / oXygen XML Editor
Thomas Aldous, Senior Vice President of Global Operations, Acrolinx

Users of oXygen’s XML editing software already know that XML makes your content flexible. XML lets you assemble your content for different types of customers and publish it to all the devices they use.

And users of Acrolinx’s content optimization software already know that by guiding your authors to use simple, clear language, you can create content that your customers will like better.

In this webinar, you’ll see how you can do both through one consistent, powerful, productive user experience. You will learn:

  • Five key factors to creating XML structured content with ease
  • Six dimensions of content optimization for maximum customer satisfaction
  • How oXygen and Acrolinx work together – and their special support for DITA

Register today for this complimentary webinar and learn how to create content with great structure and great language!

Registration Link - http://www.acrolinx.com/webinars/items/learn-how-to-create-content-with-great-structure-great-language.html