Category Archives: Tom’s Rant

Three New Webinars With Adobe and The Content Era

PowerWebinar³ March 2016 – 3 × Tom Aldous, 3 × DITA and beyond, 3 × Free Knowledge

And it’s all about DITA and FrameMaker. And beyond DITA. It’s about authoring. And publishing. And how to make these things as easy as 1-2-3. To cut pain and high costs. To make structured authoring enjoyable. To make XML publishing fun. To make your life as a Technical Communicator more easier.

Why DITA is superior with FrameMaker 2015

 

Webinar Date: March 4, 2016
Webinar Time: 11 am PST / 2 pm EST / 8 pm CET
Registration Link: https://2016-03-04.meetus.adobeevents.com/
Registration Fee: ZERO!

FrameMaker (2015 release) is a superb authoring environment for creating both “classic” as well as structured, XML-based content. In this webinar, Tom Aldous will share his experience and why he thinks DITA is superior with FrameMaker (2015 release).

FrameMaker was one of the first editors for structured content at all. It was 1992 when SGML was introduced in FrameMaker. Support for DITA was introduced 11 years ago! And what a development FrameMaker has made since then! Today you can author content in a friendly WYSIWYG environment, or in a content-centric view. Take advantage of the integrated, excellent source code editor with syntax highlighting, code completion and auto-suggest, XPATH 2.0 and XSLT Support, Regular Expressions, automatic background validation.

And there’s much more that makes authoring and publishing DITA a superior experience for both XML and Subject Matter Experts. And Tom Aldous from “The Content Era” will guide you through the pleasure of DITA and structured content editing with FrameMaker (2015 release).

Publishing DITA with FM 2015

 

Webinar Date: March 11, 2016
Webinar Time: 11 am PST / 2 pm EST / 8 pm CET
Registration Link: https://2016-03-11.meetus.adobeevents.com/
Registration Fee: ZERO!

FrameMaker (2015 release) comes with a wide range of publishing options. And they also work perfectly with DITA.

You need a PDF? Well yes, you could hire this XSLT specialist to customize the DITA Open Toolkit for you, so that the result looks at least a little bit like what your Corporate Design requires. Or you could just use FrameMaker.
Publish DITA to PDF is as easy as 1-2-3 with FrameMaker!

You want to output a DITAmap to great looking Responsive HTML5? Well yes, again, you could hire this XSLT specialist. And wait weeks or months to get something that is, well, not exactly what you were looking for. Because, it’s not that responsive, has no proper search or index or navigation or Social Media Sharing possibilities.
Or you could just use FrameMaker. Publish DITA to Responsive HTML5 is as easy as 1-2-3 with FrameMaker 2015!

You want to create an iOS or Android app from your DITAmap? Well, yes, again you could hire this XSLT Specialist. That is … more probably this cool App Agency that will cost you this 5-digit “budget for cool stuff” that you didn’t have in exactly this quarter.
Or you could just use FrameMaker. Publish DITA to Responsive HTML5 is as easy as 1-2-3 with FrameMaker 2015!

And then there is DITA Publishing to ePUB, Kindle, CHM, WebHelp, iOS / Android Apps … Again you could hire … Well, you get the picture.

Tom Aldous will show you how easy you can publish DITA with Adobe FrameMaker 2015.

It’s not always about DITA

 

Webinar Date: March 18, 2016
Webinar Time: 11 am PST / 2 pm EST / 8 pm CET
Registration Link: https://2016-03-18.meetus.adobeevents.com/
Registration Fee: ZERO!

In this third Webinar with Tom Aldous we will go beyond DITA. As great as DITA is for many scenarios, there are other XML languages as well. Many companies maintain their own Corporate XML architectures. And FrameMaker can handle all of them perfectly. And not only this: Imagine you have to implement (unstructured) supplier documentation into your DITA TechComm environment. Or you want to work completely with classic, template and style drive documentation without any XML at all.

Tom Aldous will have a look at the endless and unparalleled possibilities FrameMaker offers for Technical Documentation departments. Be prepared for a session full of insights and surprises.

About the Presenter

Tom Aldous Tom Aldous, the Founder/CEO of The Content Era LLC has over 25 years of experience in the Technical Communications industry. Besides being the managing partner and lead XML/DITA/CMS consultant at Integrated Technologies for over 20 years, Tom has also served as the Director of TechComm Business Development, Evangelism and TechComm Consulting at Adobe as well as a SVP of Global Operations at Acrolinx.

Currently Tom takes pride in being able to accomplish the seemingly impossible through his new venture, The Content Era. At The Content Era, Tom’s knowledge of content tools, markup languages and best practices have proven to reduce cycle time and increase efficiency for clients in numerous different verticals and industries including but not limited to software, information technology, finance, medical, energy, aviation and government.

Take A Few Minutes To Fill Out This TechComm Survey

I know we are all very busy, but there are times when investing just a little of your time for the greater industry makes a big difference … this is one of those times.

Help Scott Abel, help you. He is looking for new trends. If you participate, he will share the findings with you.

You want new tools and services that will improve your job? This is the information we need to make this happen.

Tom Aldous

[Survey] 2016 Technical Communication Benchmarking Survey

announcerFullName
Scott Abel
The Content Wrangler: Helping Organizations Create Exceptional Customer Experiences With Content
The Content Wrangler is conducting research to determine how large organizations create and manage technical communication content, and deliver it to those who need it.This survey is designed to identify the biggest challenges in our industry, the types of techniques, tools, and standards we use, and what we plan to do to improve our offerings in the future. If you complete the survey you will qualify to receive: – a summary of the research findings – a chance to win Bluesmart connected luggage

Take the survey! https://www.surveymonkey.com/r/wrangler

Questions? Concerns? askthewrangler@thecontentwrangler.com

Tom and Hoa Aldous, Founders of The Content Era, LLC have entered into an equity partnership with Intuillion (the creators of DITAToo Component Content Management System

For immediate release: January 13, 2015

Port Charlotte, FL –Tom and Hoa Aldous have announced their entrance into an equity partnership alongside, Alex Masycheff and Pavel Shulga of Intuillion, an Israeli bases DITA Component Content Management System company, effective January 11, 2016

Tom and Hoa plan to leverage their knowledge and experience in the Technical Communication industry to grown DITAToo’s market share.

About Tom and Hoa

Tom Aldous has over 25 years of experience in the Technical Communications industry. Currently Tom and Hoa are founders and owners of TheContentEra LLC, a content consulting company based in Arcadia Fl.

About Intuillion

Intuillion is the creators of DITAToo. DITAToo is a cost effective DITA component content management system, with all of the bells and whistle of your typical high end CCMS. DITAToo has a flawless integration with Adobe FrameMaker, alongside features such as DITA 1.1 or DITA 1.2 support, a repository, map builder, link management, the ability to edit and created topics, publish through the DITA Open Toolkit, publishing profiles, versioning, and translation management.

With Tom and Hoa’s help DITAToo is looking to expand not just it’s US market share but it’s global market share while still holding true to its goal of providing you with affordable, high quality solutions that let you reduce costs for maintaining, creating, translating, and publishing content. Tom, Hoa, Alex and Pavel stand by putting their clients first.

 

Contact

To learn more about this partnership, please contact

Tom Aldous
Tom.aldous@TheContentEra.com
508-617-7763

LIVE DITA DOCUMENTS USING FRAMEMAKER 2015 – Edit FrameMaker XML DITA Content In A Browser!

September 03, 2015

10:00 am – 11:00 am PDT (UTC-07:00)  / 1:00 – 2:00 pm EST

 Register Now

FrameMaker has all the tools included “in the box” to allow doing stuff that is totally out of the box in communication. In this webinar, Tom Aldous and Jang Graat of The Content Era LLC will showcase their revolutionary WYSIWYN (What You See Is what You Need) paradigm of publishing, also named “Live DITA Documents” (although the technique can be used with any structured material). The most promising aspect of this new paradigm is enabling users to edit the materials in their actual work environment, Using just a browser and zero plug-ins or other installed software, those users can enter corrections and comments. which are “automagically” fed back to the author’s desk and appear as tracked changes in the FrameMaker source materials. Mark the date when you first witnessed the start of a revolution in content creation and revision. The Content Era is here!

 

MAKING DITA/XML CUSTOMIZATION WORK FOR YOU WITH FRAMEMAKER 2015

September 01, 2015

10:00 am – 11:30 am PST  / 1:00 – 2:30 pm EST

Register Now

In this first session of a 2-part series the focus will be on some of FrameMaker 2015’s extended XML and DITA support and increased opportunities for money-saving customization. Tom Aldous of THE CONTENT ERA will give practical, customer-oriented examples of improved EDD Customization. New product feature exploration will include new DITAVAL support in DITA-OT publishing. Now you can leverage out-of-box support for DITA Open Toolkit to seamlessly publish your content to a variety of formats, including PDF, HTML, Microsoft HTML Help (.CHM) and Java Help. Learn how you can use the free OASIS DITA-OT plug-in perform DITAVAL-based filtering while publishing. And much, much more …

The Content Era, LLC goes global With The Addition Of Jang Graat To The Team

Press Release

As of May 1st, 2015, The Content Era LLC
has become a multinational company, by appointing Jang F.M.
Graat as Chief Technologist and EMEA Business Developer.

Jang F.M. Graat studied Physics, Psychology and Philosophy
before embarking on a fast-track career in the high-tech computer
industry almost 30 years ago. With his intellectual background
and vast practical experience in all aspects of technical and
marketing communication, he is bringing out-of-the-box thinking
and programming skills into The Content Era.

In the past 10 years, Jang has delivered countless presentations at
conferences around the globe. His talks were invariably thought provoking and indicative of a passion to make content, and the
process of creating content, more intelligent, efficient and
effective.

Jang has taught himself programming in a wide variety of
languages (PHP, VBA, ASP, Java, C++, C#, JavaScript, XSLT)
and is one of the world’s leading experts in Adobe’s ExtendScript
for FrameMaker. He is an active member of the DITA community
since 2008 and takes part in several OASIS committees to extend
the DITA standard to new business domains.

Apart from programming and inventing new technologies, Jang
will be responsible for the development of the EMEA market for
The Content Era, as he is based in Amsterdam, Netherlands. Also,
he will be performing training, either online or on-site, wherever
that is needed. Jang is fluent in English, Dutch, German and
French.

For More information contact -

Tom Aldous
The Content Era, LLC
Founder
http:\\ww.TheContentEra.com
tom.aldous@TheContentEra.com

3x Series: Author, edit and publish in the Content Era we live in

When – April 14-28, 2015

Sess 1) Benefits of Easy XML Authoring: Migrate from old unstructured doc workflow to XML with Adobe FrameMaker ›

Sess 2) FrameMaker: XML authoring “Myths vs. Reality” ›

Sess 3) FrameMaker 12 in total, including but not limited to the gleaming new bells and whistles ›


DESCRIPTION

Sess 1: Benefits of Easy XML Authoring: Migrate from old unstructured doc workflow to XML with Adobe FrameMaker

In this first session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era will explain how moving to structured FrameMaker will boost your documentation work-flow efficiency and widen the array of output formats you can publish to. This presentation is aimed at authors, editor and publishers interested in converting from unstructured to Structured FrameMaker.

  1. Generic challenges technical-writers face in today’s world!
  2. Benefits of moving to XML.
    1. Benefits to the organization – Consistent automatically applied formatting; easier to re-use XML content, easier to exchange content with other organizations, easier to make mass updates.
    2. Benefits to the author – No need to learn a style guide or worry about formatting; invest time in creation of content which is their value add.
  3. Determining the ROI of moving to structured content.
  4. FrameMaker as a complete toolkit.
    1. Basic Conversion tables, XSLT and Extend Script overview; all available with Fm.
    2. Availability of FDK enabling outside application authors to integrate with Fm.
  5. Publishing at every step along the way move from unstructured to structured doing all at once
    1. Don’t have to operate in a vacuum.
  6. Introduction to Adobe FrameMaker XML Author.

Sess 2: FrameMaker: XML authoring “Myths vs. Reality”

In this second session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era shows us how and why to move from any competitor’s tool to FrameMaker. Although some competitor tools are a XML based documentation publishing tool, you must make all the structured/XML changes by hand while you can automate these processes with FrameMaker. This Presentation is directed towards anyone interested in bettering their documentation, saving time and boosting work-flow efficiency by converting to a better structured format, FrameMaker.

  1. Focuses at a higher level and in practicality about how easy it is to migrate from other authoring tools to Adobe FrameMaker eliminating the myth that FM is hard to adopt.
  2. Highlights the fact that FrameMaker is more than a couple of decades in the industry as the pioneer solution in the TechComm industry and is constantly being updated to cater to the growing needs of technical authors at all levels.
  3. Native support for S1000D in FrameMaker that people are far less aware of which an internationally recognized standard is also for Aerospace and Defense industries Could move to the 1st session as well if clubs better.
  4. Presentation throughout maintains the easiness of use and operation irrespective of the audience as the myth needs to be blown away.
  5. How FrameMaker’s intuitive UI helps saving time and boosts efficiency without requiring the author to dig deeper into underlying XML.
  6. FrameMaker’s robustness and capability to handle large documents.

Sess 3: FrameMaker 12 in total, including but not limited to the gleaming new bells and whistles

In the third session of the “Authoring, editing and Publishing In the Content Era we live in” series, Thomas Aldous CEO/Founder of The Content Era demonstrations FrameMaker 12 highlighting not only the new features but features such as “__________” that are lesser known but valuable. This session is aimed towards potential and existing customers who either have or are interested in upgrading to FrameMaker 12.

  1. What are you missing by not upgrading to FrameMaker 12?
  2. As the third session focuses both upon upgrade and new prospects and as this one is supposed to be the strongest session of all, highlighting the new features of FrameMaker 12 especially the HTML5 responsive layout capability remains extremely important.
  3. As there would be new prospects as well, it would be important to identify the core features of Fm highlighting on its import of Graphics by reference feature, Text Insets/Content Re-use, working in a Tag-based environment from author’s perspective, Smart Catalogs, PDF Reviews that could just be some of the features to talk about while focusing on its ease of operation and transition possibly from Word.
  4. CMS Integration and benefits or Versioning Control in a multi-author environment.
  5. The duration for this session will probably be 1.5 hrs considering the amount of information that might be flowing throughout the session.

Hello The Content Era, LLC. Goodbye Acrolinx:-)

I would like to announce my moving on from serving as Acrolinx’s SVP Of Global Operations. Acrolinx has been a fantastic experience. I will always be forever grateful for the time I spent with them. We were able to achieve amazing results for the last two years running.

I am taking the experience I have gained working as Managing Partner and lead XML / DITA / CMS consultant at Integrated Technologies, Inc for over 20 years, adding the two years at Adobe TechComm (FrameMaker, RoboHelp and Technical Communication Suite) and mixing in Content Optimization solutions to build The Content Era, LLC.

I will be rolling out our new WebSite, which will include list of business partner across the industry. I look forward to expanding the list as we close additional vendor, consulting and language translation partners.

Our website will be found at http://www.theContentEra.com. My email is tom.aldous@TheContentEra.com.

 

The Content Era Is Here. This Is Why You Are Needed.

New video posted

Link To Video - iPhone / iPad ready

TechComm 2020: Get Ready to be Part of the Content Era

We’re facing fundamental change in tech comm: not just how we do what we do, but also why we do what we do.

Tech comm is not just about customer support anymore; it’s also driving revenue. Buyers look for technical content before they buy. And they don’t want to just passively consume it, they also want to interact with it—and with us.

There’s something even larger at work here: we’ve entered a new era where companies build relationships with buyers through content—both marketing and technical content. On the marketing side, this new era has led to the explosive rise of content marketing. But technical content can play a role in content marketing too—perhaps even a more important role than marketing content.

This role won’t just be handed to you; you’ll have to fight for it. This session will discuss how to win that fight.

By Tom Aldous