Category Archives: Whitepapers

Robots and Artificial Intelligence


It does not take too much imagination to visualize the world in the near future where Robots and Artificial Intelligence replace most positions within our society. The Swiss just voted down a “Basic Salary” for all its citizens. The thought was that if Robots and Artificial Intelligent Entities are going to replace human beings, Governments have the obligation to redistribute some of the Corporation’s wealth that benefit from this Mega Trend back to it’s Citizens. Due to its wealth, if Switzerland was an island, the experiment could have worked. Swiss borders are not closed but are open within the European Economic Union. Until all of the European Union Countries adopt a similar strategy making unwanted migration a non-issue, the time will not be right for the “Basic Salary” concept.

Although we always need to prepare for the future, we very much have to live in the present. The jobs shift cannot be stopped but what we can do is make ourselves more valuable within our corporations while the transition is happening. We need to ensure that we are one of the last people out the door.

Let’s look at how corporations assign value to individuals. Boards Of Directors provide goals to their CEOs. Depending on the industry, those goals could be revenue growth, profitability, market share, brand strength to name a few. Most corporations are built like a pyramid organizationally. These goals parse down to individuals that report directly to the CEO. Marketing may be charged with future revenue growth and brand strength. Sales with current revenue, Engineering with new product development and so on. The Executive Team that reports directly to the CEOs parses their goals to their direct reports and so on until it rolls down to where you are in the organization. Once you understand what’s required and what’s needed by your superiors, you can now align yourself towards those goals.

I’ve had the opportunity to lead organizations and to report to CEOs. The most frustrating thing that I had to deal with was the disconnect between the people who reported to me and their alignment to our goals. I have written them down. I have spoken to them verbally. I have tried to be creative in getting the people to understand and align. Most of the time I am successful, but sometimes I am not. The people that can’t or won’t align are the ones that get replaced.

Should we resist change or should we embrace it as an opportunity? In most cases resistance means job loss.

As the adoption of robots and artificial intelligence begin to replace our jobs. It is more important than ever to understand how we can perform our jobs in a way that aligns with our Corporate goals.

Acrolinx Helps HOMAG Reduce its Translation Costs


Language checks and terminology management increase content quality and save money


Denver, Colorado – July 12, 2013 – HOMAG Group, the world’s leading manufacturer of machines and equipment for the woodworking industry, has implemented Acrolinx content optimization software. HOMAG has shown that using Acrolinx improves content quality and helps them achieve drastic cost savings in translation.


Acrolinx detects inconsistencies in source content

Before Acrolinx, the departments at HOMAG did not speak a single, consistent language and often used different wording for identical concepts. These inconsistencies also led to increased translation costs. Acrolinx now helps to identify and avoid such costly language and wording variations. And with shorter source content, fewer words must be translated. While researching their options, HOMAG identified two different approaches to content optimization: language checkers based on a linguistic engine and authoring memories which reuse existing content.


“The advantage of Acrolinx is that it combines both approaches. With Acrolinx, we can check content for grammar, terminology, and style issues. Additionally, the Acrolinx Reuse feature helps authors identify similar sentences with identical meaning,” explains Martin Bussieweke, head of training and software product manager at the HOMAG subsidiary Weeke Bohrsysteme GmbH.


5,000 terms in the terminology database

From existing content like manuals and user interfaces, Acrolinx extracted the most relevant terms for HOMAG. After individual departments reviewed these terms, Acrolinx created the initial terminology database of 5,000 terms. All of these terms are now available to the authors and developers for validating new text. Before Acrolinx, both customers and internal sales entities had problems with the understandability of the content. The implementation of a consistent source language drastically reduced those issues and helped to increase the quality of the translated content.


Learn more about the Acrolinx HOMAG Case Study at


About Acrolinx

Acrolinx provides Content Quality Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, cheaper to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers. Learn more at

S1000D Support In FrameMaker 10 Whitepaper By Ian Proudfoot

 S1000D PDF Pub s1000d-support-adobe-fm10-whitepaper

S1000D is the efficient, modern way to create, manage, and publish technical documentation for aerospace and defence projects. As an international specification, S1000D is being widely adopted for military projects in place of existing national standards. It is also gaining ground for civil aerospace projects. Whether you have a contractual requirement to deliver S1000D or chose the specification voluntarily, there is a lot to get used to before initial publication. While the complexity of S1000D cannot be ignored, it can be tamed when you have the right tools.

Adobe® FrameMaker® 10 delivers S1000D support as standard. Find out how easy it is to create your first S1000D issue 4.0 project using Adobe FrameMaker’s innovative Common Source Data (CSD) features. With FrameMaker, your S1000D project can start small and then grow as your needs dictate.

Why Adobe FrameMaker 10 is the Highest ROI, Lowest TCO Solution for Migration to Structured Authoring

We are releasing today the latest FrameMaker Whitepaper on “Why Adobe FrameMaker 10 is the Highest ROI, Lowest TCO Solution for Migration to Structured Authoring”.

Published Whitepaper – Click Here

Here’s a summary of the Whitepaper.

Content development managers today have a number of pressures driving them to consider structured and topic-based authoring. They have heard that migrating from unstructured content to topic-based structured content can result in significant cost savings. However, the Return on Investment (ROI) justification may not be clear. Moreover, once the decision is made to migrate, choosing the best processes and authoring tools out of the many that are available can be overwhelming.

This paper discusses the issues involved in migrating to topic-based structured content, develops a list of requirements that an ideal structured authoring tool should have, and proposes a solution that has the highest ROI and lowest Total Cost of Ownership (TCO).

On detailed analysis, eventually the whitepaper surmises that Adobe FrameMaker 10 is the highest ROI, lowest TCO solution for migration to XML/DITA and for ongoing development.

BTW, here’s the interactive FrameMaker ROI Calculator Tool on